ADWEEK's Agencies of the Year, The Wall Street Journal's Take On The Ad Industry, and Prebiotic Soda Wars
We yapped about the Grammy's of Advertising Agencies, The Wall Street Journal's gloom and doom piece on the advertising industry, and the impending 4 Horse Race for prebiotic soda supremacy.
We'll be here every Wednesday to break down the biggest advertising and marketing news stories of the week so you can be ready to go when it comes time to "talk shop" with a client, recruiter, colleague, or even your friends if you have those.
PLUG ALERT: If you want to sponsor the Weekly Break-In and promote whatever you got going on, please reach out. We need to pay rent.
Never Stop Never Stopping,
Jack
ADWEEK Announces 2024 Agency of the Year Awards
ADWEEK has unveiled its 2024 Agency of the Year honorees, recognizing exceptional talent and creativity in the advertising industry. Notable winners (and shameless plugs to their podcasts on Breaking and Entering) include:
?? Small Agency of the Year: Quality Meats Creative
?? Breakthrough Agency of the Year: MIRIMAR
?? U.S. Agency of the Year: Deutsch (We’ll have to get them on the show soon! Email [email protected] if you reading this, amazing comms lead)
?? International Agency of the Year: Mother London
?? Global Agency of the Year: TBWA\Worldwide
?? Multicultural Agency of the Year: Majority
?? Jorge Hernandez (Episode coming soon!)
?? Midsize Agency of the Year: Mischief @ No Fixed Address
领英推荐
?? Bianca Guimaraes & Kevin Mulroy (Combo episode): https://lnkd.in/g_6CF5ge
The Wall Street Journal Weighs In On The State of Advertising
Hope everyone enjoyed that celebration of the best and brightest in advertising and creativity, because the WSJ isn't so optimistic.
The Omnicom & IPG merger caught the attention of the Wall Street Journal, which wrote a particularly gloomy piece on the revolutionary shift from traditional creative work to the AI, data-driven future.
As noted in the WSJ, "The ad industry is undergoing a revolution, moving from the 'Mad Men' era to one driven by data and artificial intelligence." For advertising and marketing professionals, this shift necessitates a focus on data analytics and technological proficiency to remain competitive. The integration of AI and data-driven strategies is reshaping client expectations and campaign executions, emphasizing the importance of measurable outcomes and personalized consumer engagement. As highlighted in the article, "The merger reflects the growing pressure on agencies to deliver measurable results, driven by clients demanding better ROI and the dominance of Big Tech platform."The Wall Street Journal
There's nothing new about how data and technology is impacting the advertising industry (and legit every industry in the world), but this article sounded like a Doomsday siren being sounded on behalf of the advertising world. Should we be worried? Should the advertising agencies start investing in underground bunkers filled with "got milk" ads and moleskines?
Oh, and now that I'm a self-proclaimed news reporter, if the The Wall Street Journal wants to have a journalist-off, you know where to find me. Anytime, Anyplace.
The Prebiotic Soda Arms Race Heats Up
Coca-Cola and PepsiCo have entered the chat to bring their own version of your Kombucha drinking health freak friend's favorite soda. As if it wasn't hard enough to remember if you like Ollipop or Poppi better, Coca-Cola and Pepsi will be competing for market share in what will sure to be an uphill battle at first.
Coca-Cola and PepsiCo are developing new beverage lines to compete with emerging prebiotic soda brands like Olipop and Poppi, which have gained popularity by promoting gut health benefits. These startups have attracted significant consumer interest and investment, prompting the beverage giants to explore similar functional drinks to capture this growing market segment. This strategic move reflects a broader industry trend towards health-focused products, indicating a shift in consumer preferences that marketers should consider in their campaigns. Ad Age
From the Ad Age article:
Ben Goodwin, CEO and co-founder of Olipop, treated the news as something of a long-held open secret and cast it as a benefit for his brand, and validation of its approach. “I’m thrilled,” Goodwin said. “Imagine being a bedroom entrepreneur thinking healthy soda could be a thing, and five years later two of the largest brands on Earth are entering the space.”
This is a MASTERCLASS in turning a negative into a positive. Big bad Coca-Cola and Pepsi are coming into your space with their only goal being to destroy you, and you turn it into a positive. Huge shoutout to Ben Goodwin (care to come on the pod to discuss?).
Wellness is very "in" right now. It is finally looking like this upcoming summer will be the official "Gut Health Boy Summer" I have been predicting for the past 5 summers. Tummy aches are officially on the hot seat.
You Made It To The End!
Congratulations. Your attention span isn't as bad as society tells you it is.
If you want a job in advertising, check out The Vault. It's the best resource in the world dedicated to getting you a job in advertising.
If you are an advertising or marketing professional and you want to work with Breaking and Entering or just want to have a chat, message me on Linkedin Jack Westerkamp. Or email me. [email protected]
AND ONE MORE TIME - if you want to sponsor the Weekly Break-In and promote whatever you got going on, please reach out. We need to pay rent.