Adweekly: Leaked Deck Reveals How OpenAI Is Pitching Publisher Partnerships
Welcome to Adweekly, the LinkedIn newsletter giving you an inside look at the advertising industry. Each edition will highlight some of Adweek's most important stories from the past week to help marketers, agency leaders, creatives and publishers better understand the industry they work in. By senior media reporter Mark Stenberg
Good morning, and welcome back to Adweekly.
The generative artificial intelligence firm OpenAI has been quietly striking partnerships with publishers since last July, when it inked a deal with the Associated Press. Earlier this week, it announced a new tie-up with Dotdash Meredith.
The details of these partnerships have been kept secret, but ADWEEK obtained a copy of the pitch deck that OpenAI is using to court publishers.
According to the deck, publishers that participate in the Preferred Publisher Program gain a variety of benefits, including prominence in search results, richer brand expression and, of course, an annual chunk of change.
In return, OpenAI gets access to their contemporary data, which is vital for answering contemporary queries. It also gets the validation of a co-sign, which can help it gain legitimacy in the eyes of users.
The existence of the program, which has not been reported, is the latest development in the complex state of relations between publishers and OpenAI.
Disney, Walmart Team Up for Enhanced Targeting, Measurement Across Streaming
Disney Advertising struck a deal with Walmart Connect that will allow advertisers to target Disney’s streaming portfolio, including Disney+ and Hulu, using Walmart’s shopper data, reports Kathryn Lundstrom .
Coming ahead of the TV upfront next week, the agreement follows a flurry of increased collaboration between retailers and CTV platforms and manufacturers amid the rise of retail media.
Disney announced a similar partnership with Kroger Precision Marketing last year. Meanwhile, Walmart agreed to acquire smart TV maker Vizio in a deal expected to close early next year.
"Disney is on a journey to enable the datasets that work for clients," said Jamie Power , svp of addressable sales at Disney. "For us, we just want to make sure we’re creating an open ecosystem so they can transact on the data that works for them."
After Liberating Creativity in '1984,' Apple Is Crushing It—and the Internet Hates It
It was supposed to be a clever product demonstration for Apple’s latest sleek, artificial intelligence-powered iPad Pro. But the brand, typically praised for its advertising, sparked a wave of backlash for a commercial that crushes and destroys creative tools.
In just a couple of days since its release, Apple’s “Crush” has become one of the most controversial and debated recent ads. Critics have called it “soul-crushing,” “disgusting” and “destructive.”
In the spot, developed in-house, a hydraulic press flattens objects including a piano, guitar, books, paint cans, cameras and a sculpture. When the carnage ends, the crusher lifts to reveal an iPad Pro.
But a time when many creative people are skeptical or fearful of how technology may jeopardize their professions, the spot struck a nerve.
“The destruction of the human experience. Courtesy of Silicon Valley," tweeted actor Hugh Grant.
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6 个月OpenAI’s strategy of exclusive partnerships for data sharing might be good for business, but it's a step backward for innovation. In an era where transparency and open-source data have proven to drive technological advancement, keeping datasets locked behind partnerships can stifle creativity and slow progress. We should demand that influential AI companies like OpenAI champion open-source models to ensure AI benefits the many, not just the few. This is the only way to democratize AI and unleash its full potential