Since the election, many in the nonprofit sector have been asking what the new political reality means for their organizations and clients. The answer? A resounding “we have no idea.” One thing we do know is that advocacy is more important than ever. And for most of us that means being able to talk to legislators on both sides of the political aisle.
Over my long career in government and politics, I have worked with legislators with a variety of world views. Here are a few ideas to emphasize when promoting initiatives to any legislator, but particularly more conservative-minded ones:
- Return on investment. Show how your initiative will result in a cost savings for government. Studies are available showing this data on a variety of issues. For example, a 2021 economic analysis found that every $1 invested in Housing First services in the U.S. resulted in an average savings of $1.80. You might also highlight how government funds will leverage dollars you already have committed to the program. This will demonstrate that the government’s investment isn’t the only money in and that its dollars can create enhanced impact.
- Data and outcomes. Offer relevant and credible data about the problem your initiative will address. Be sure to show any achieved outcomes. You want the legislator to leave the meeting believing that the government's investment has a high return and that your organization gets results.
- Efficiency: Even though funders often restrict nonprofits' overhead and other expenditures, some mistakenly believe that nonprofits are financially irresponsible and duplicative. To debunk this myth, talk about how your nonprofit collaborates with other community organizations. Show legislators your budget and the sources of your funding. Then show them the impact you have in the community. Any legislator worth their salt will be amazed you do so much with so little.
- Credibility: Emphasize the strength and reliability of your organization. This can be done by sharing any awards or honors you have received; well-known foundations from whom you have received grants; and partnerships with businesses or institutions. Highlight any board members that may have relationships with the legislator.
- Common Ground: Research your legislator, their background, and bills they have sponsored. What are the values, interests, or outcomes that you share? Common policy interests might include workforce training and supports, community development, violence reduction, arts and culture, and the well-being of seniors and veterans. Don't underestimate the power of personal shared interests such as sports or having the same alma mater.
None of us knows what lies ahead. But, erring on the side of optimism, I believe that if we all prioritize building relationships and advocating with legislators, the nonprofit sector will weather this uncertainty and come out stronger than before.
If you need some guidance, I am here for you! Feel free to schedule a free consultation. ?You can also visit my website to find out how I can help your nonprofit - wherever you are located - and to access helpful advocacy tools. https://marsh-solutions.com
