Advocating and Marketing our Idea

When we at Kiddocare decided to take our business awareness online, we knew it would be like trying to get noticed amongst a gazillion content moving as fast as the speed of scrolling fingers. Sounds challenging doesn’t it? 

However, it was necessary that we put our message across. We needed to inform the public on why we are here and what we have to offer. With a name like Kiddocare, many have mistaken us for a nursery, a kindergarten and early childhood education provider. 

When in fact, Kiddocare offers an on-demand childcare service. We have babysitters to care for young children when parents find themselves in a bind between time, chores, work and all. This means that request for service can literally be, anytime and generally short-term. 

What the Public Wants to Know?

Who are the babysitters then? Where are your centers located? How many children per sitter? Will education program be included? How much does it cost per month per child? Is there a special package for at home care? Are there extra charges for overtime? Do you have babysitters for weekends? How do you guarantee safety of our children at your center? 

So many questions and most of them are meant for childcare centers because this is what Malaysians are familiar with. It’s a go-to service for childcare. We are giving another option that is short-term and on-demand.

Now the challenging part is to communicate this information to the right people. Who are the right people?

It ranges from working parents, overworked homemakers, single parents, on-the-go entrepreneur parents, short-staffed childcare centers, office childcare facilities, hotels, hospitals and the list goes on.

On top of that, we have babysitters to recruit, train and onboard. We are looking for women, young adults and college students who loves working with children to be a part of our childcare service community.

As you can tell, we have a lot of message to deliver to varied groups of people. However, with the pandemic year, we were restricted in movement to go out and shout it to them. We turned to online media, social media and social messaging because it is our best option.

My Own Social Media Experience

I am not a social media newbie. Not as an account holder or posting and sharing stuff on it. I personally enjoy the “Story” part of Instagram (shared to FB of course). Now that LinkedIn has it too, I just don’t think that I have that many stories to tell or share. I honestly don’t know what is appropriate for a LinkedIn story post.

Now that my business relies a lot of social media, I am constantly learning about social media marketing. Yes, I can hire help, but I find that it is important as a business owner, to be in the know of strategies that works best for the business. 

So, what does a business social media marketing need? I’m not expert obviously. So, I’m going to share on what I have discovered and continuing to discover as I go.

Setting up social media accounts and posting regularly is actually not enough to get the public’s attention. Obviously right? The audience could literally be anywhere. So, I’ve been told that analytics, SEO, ads and hashtags will do the job. Sounds like a job for the pros.

I try as much as I can to figure out the pro stuff, but I also started experimenting on copywriting, designing and storytelling. That’s the least that I could do. I studied a lot of samples from other accounts of similar services and that’s when I discovered our market potential too. 

Delivering the Message to the Right People

The point is, to send the right message to the right group of people. Being a parent, an entrepreneur and a woman who once wished she options when it comes to earning extra income, I feel like I can empathize a lot with the target groups.

Personally, it is my strategy to inform them that we are here to provide for their on-demand need. However, there is a whole lot more of convincing to do because like I mentioned earlier, babysitting on-demand is not popular here in Malaysia. There is a need unrealized but there are a lot of concerns with the matter. 

The concerns could range from safety of their children to cost of care for longer hours. It gets better for them knowing that we provide care where they are and that our Kiddocarers are trained to keep their children occupied with non-gadgetry methods. Many are liking the long hours rate and even travelling nannies. 

It has not gotten to a point where existing customers know our focus and service expertise. The only expansion we need right now is a geographical one. So, it is time to diversify our marketing efforts because without demands from potential customers, we wouldn’t have the opportunity to support them.

Have we convinced the public yet? We are definitely on the way to reach more. It would be great if you could share to your connections as well. Word of mouth for such a personal care trumps it all.