Advocacy hub insight #1: Persuasion is like selling

Advocacy hub insight #1: Persuasion is like selling

advocacyhub.com.au is a learning resource for advocates. I am constantly reading advocacy papers, and include links or references to the useful ones on the site. 

At a CPD seminar he gave in May 2008, DJS Jackson QC, now Justice Jackson of the Queensland Supreme Court, suggested that:

“Persuasion is a lot like selling… If you want to increase your chances of making a sale, you should make it as easy as possible for the Judge to accept your offer rather than the alternative offered by your opponent.”

See: https://www.advocacyhub.com.au/oral-written-advocacy/ 

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