Advocacy in Action: How the Trade Show Industry is Shaping Its Future on Capitol Hill

"If you’re not at the table, you’re on the menu."

This famous quote by the late Senator Mike Enzi perfectly encapsulates the importance of advocacy in today's trade show industry.

TSNN reported that on May 30, 2024, the most prominent trade show leaders and advocates gathered on Capitol Hill for the Exhibitions & Conferences Alliance (ECA) Legislative Action Day

Their mission? To ensure the trade show industry’s voice is heard and prioritized in the corridors of power.

The trade show industry, which contributes $399 billion in direct spending and employs 2.6 million people, has learned from the pandemic's challenges that government policies can significantly impact its operations.

?As we explore these developments, it becomes clear that being "at the table" is not just about survival but securing a thriving future for the entire trade show ecosystem!?

?

The Power of Advocacy: Why It Matters More Than Ever

The Legislative Action Day in Washington, D.C., was more than just a symbolic gesture; it was a strategic effort to address critical issues impacting the trade show industry.

Among these were the ongoing challenges of visa delays and skilled workforce shortages, which have far-reaching implications.

The average international attendee at a U.S. business event spends $11,600, while the average international exhibitor spends $36,100.

Visa delays reduce these economic contributions and lead to smaller shows, fewer international pavilions, and diminished labor demand.

Moreover, the industry is grappling with a shortage of skilled workers, which affects everything from setup and teardown to freight movement and exhibit construction.

The ECA advocates pushed for expanding Pell Grant eligibility and 529 plan expenses to cover the costs of obtaining workforce certifications and licenses.

This would help grow the pool of Americans with the skills needed to support the industry’s demands.

?

The Critical Outcomes: Legislative Wins and Ongoing Challenges

One of the significant achievements of Legislative Action Day was a committee vote in the House of Representatives that moved forward a bill allowing 529 plans to cover workforce certification costs.

This is crucial to transforming these plans from college savings vehicles into broader career savings tools.

However, while this is a victory, much work remains to ensure that the other issues raised—such as visa reform—are addressed in a way that benefits the trade show industry.

The need for sustained advocacy cannot be overstated.

As the industry continues to recover and grow post-pandemic, it is essential to ensure that policymakers support it.

This includes addressing current challenges and anticipating and mitigating future risks.

?

Key Takeaways for Trade Show Stakeholders

For trade show organizers, exhibitors, and other stakeholders, the events on Capitol Hill offer several key takeaways:

1. Stay Engaged in Advocacy Advocacy is not a one-time effort but an ongoing commitment. Industry stakeholders must actively engage with policymakers to ensure that their concerns are addressed.
2. Focus on Workforce Development The shortage of skilled workers is a significant challenge. Industry can ensure a steady supply of skilled labor by supporting initiatives that expand educational opportunities and workforce training.
3. Support Visa Reform Efforts The ability to attract international attendees and exhibitors is critical to the success of U.S. trade shows. Stakeholders should actively support efforts to streamline visa processes and reduce wait times.
4. Leverage Legislative Wins The progress made in expanding 529 plan eligibility is a step in the right direction. Industry players should capitalize on this momentum to push for further reforms that benefit the trade show ecosystem.

?

Conclusion

The trade show industry’s visit to Washington, D.C., underscores the importance of advocacy in shaping the policies that will determine its future.

While significant progress has been made, the journey is far from over.

By staying engaged, supporting workforce development, and pushing for necessary reforms, the industry can ensure that it remains at the table—and not on the menu.

At Blue Atlas Marketing, we recognize the power of advocacy and the need for strategic action.

?Contact us today to learn how we can help your business navigate the complexities of the trade show industry and leverage these developments for growth and success.