advice that’s stupid to ignore

If you’ve ever used a small rock and crowbar to lift a much larger rock out of a hole, you understand the concept of leverage.

Two simple tools, a fulcrum and lever, multiply the force you exert and give you better results with less effort.

My kids are on a Wii Mario Kart kick right now, and levers work like the stars, mushrooms, and bullets you pick up during a race.

Hit the A button, move faster, and blaze past other racers.

Levers make it easier to win the game, and once you know they exist, how you play the game changes.

The sooner we learn to look for and use metaphorical levers in all facets of life, the sooner we get the results we want.

I’m going to share several examples of levers, starting with how I earned a 205% average one quarter in middle school.

I’ll end the post with a few more tactical observations about where levers and better leverage come into play for freelancers and consultants.

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Start offering productized services.

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About Austin L. Church

Hi, I'm Austin L. Church, a writer, marketing consultant, and business coach.

I started freelancing in 2009 after finishing my M.A. in Literature and getting laid off from a marketing agency. Freelancing led to a portfolio of mobile apps, tech startup, children's book, branding studio, and consulting practice.

Over the last 15 years, I've made north of $1.8 million as a creative entrepreneur, and looking back, I see so many missed opportunities.

That's why I'm so passionate about stacking up specific advantages and teaching freelancers, consultants, and creators how to do the same.

I want more of us to find our income-lifestyle sweet spot.

You can learn more at FreelanceCake.com .