Advice That Has Generated ￡2m Already In 2023! ??

Coming up in this edition:

• Advice & Tips we've given to clients this week
• How to send messages that get responses:
• How we've generated 30-70 new leads every month for 2 years for FREE
• What's coming up at P44 that you'll want to know about

The advice we've given this week that'll help you:

1. Company pages: Instead of creating content that shows the behind-the-scenes of your business that no one cares about. Instead, think about what your customers want and need.

Use your company page as a hub they need to visit to get those things.

Let’s use "property" as a business example. Rather than just posting pointless graphics. Instead, why not make it a place investors can visit to get the most up-to-date information on your deals/projects and the market in general. Make it unbiased and up-to-date. Become a page of value, and it’ll grow.

2. Stop firing your scatter gun: Trying lots of things and hoping one comes off is a shortcut to failure in your Marketing.

Instead, pick an approach that you feel suits your way of communicating, and test it every single day (HARD) until it works.

There isn’t any Marketing approach that I’ve tried in this way that hasn’t worked. They all work. But only when you commit to it properly.

3. Stop Doing More: Sometimes, it doesn’t matter how much you try to market. Your product and offer just aren’t good enough. Every month we look at how we package and frame what we do.

Sometimes what you’re selling isn’t what your audience needs. Being aware of this is critical as you grow your business.

Take some time to think about what your customers want and what they’ll respond to. Keep testing it month after month.

4. Touchpoints & Dwell Time: The two most important parts of your Marketing. If you can create content that keeps your target market engaged, then immediately, you’re doing what 99% of people on the internet can’t do.

When we’re creating a Marketing plan for clients, we spend a few hours mapping out how we will continuously build these two things.

It’s why you need a mix of content in your plans. Long-form, short-form, video, photos, podcasts, email… it all plays a part and together creates a sales-generating machine.

5. Consistency isn’t always the answer: Sorry, Social Media experts, but your generic advice isn’t cutting it for most people. Simply showing up is not enough.

Most people you see with high engagement rates are not making any money from their content. Yes, they look great online, but their businesses? Not so much.

I cringe when I see this advice now.

If you’re not currently getting results, then doing the same thing over and over and then expecting different results is insane.

Our customers see results immediately when they commit to the process. When the results come in, that’s when you need to remain consistent.

How to send messages that get responses:

Outreach is something that everyone does on LinkedIn these days… unfortunately, most do it badly. We receive, on average, 15-20 messages a day from strangers on the internet, and not a single one gets a response from us.

How you approach people needs to be done in a way with their best interests in mind (AUTHENTICALLY). In the video, I explain how we do it and how we start relationships with new prospects on this platform every day.

How we've generated 30-70 new leads every month for 2 years for FREE using LinkedIn:

If you’ve followed us for a while, you’ll know we love to run workshops. In fact, my business partner Sam is running a Sales Nav one today at 11am: https://us02web.zoom.us/webinar/register/WN_pycJqqP1RkmEn56rbG5iDQ

In the video below, though, you’ll hear me talk all about how we’ve used LinkedIn events to generate a minimum of 30 leads every single month for 2 years - please do SUBSCRIBE if you think you’ll find the content useful, we’re building a great community on YouTube, and I’d love it to grow some more.

What's coming up at P44 that you'll want to know about

Apart from the workshop that’s being run at 11am today (24/03) by Sam.

The other big event is a joint workshop we are running together on the 29th March at 11am. It’s a slightly different one this time round, where instead of only talking about LinkedIn.

This time we’re sharing how we’ve built Pipeline 44 over the last 2 years to an annual recurring revenue figure of ￡1m.

The content we’ve never shared before, so I do hope you’re available to join us:

Thank You!!

Thanks for reading my latest 'Straight To The Point' newsletter, and for getting this far! If you liked it, please share it with someone who needs the tips, and don’t forget to hit subscribe if you have yet to do so. That’s it for now.

Until next time! ???