Advice from Old Mrs Rabbit - after 118 years
Really good writing never loses its magic. Here's an example:
“Now, my dears,” said old Mrs. Rabbit one morning, “you may go into the fields or down the lane, but don’t go into Mr. McGregor’s garden: your Father had an accident there; he was put in a pie by Mrs. McGregor.
That was by Beatrix Potter. It is on a plate in our kitchen - and it has charmed generations of boys, girls - and childish adults like me - ever since.
Why?
It tells a story, it conjures up a picture, and it surprises you.
The best copy often contains two and sometimes all three of those elements.
For example?
"They laughed when I sat down the piano - but when I started to play."
"Quite frankly the American Express card is not for everyone..."
"If the list upon which I found your name is any indication this is not the first —nor will it be the last—subscription letter you receive.”
"Again she orders Chicken Salad, please "
"My friend Joe Holmes is now a horse."
I defy you to ignore a headline like that. I cited it recently to an audience studying LinkedIn.
It was the headline to an ad for Arrow shirts that showed a cartoon of a horse.
Do you know when it pays to use a cartoon, or a photo?
Do you have the knack for saying or writing things that get an instant reaction?
Are you a natural storyteller?
Do you know how to hook people and make them yearn to know what's coming next?
Do you have time to revise a piece of copy seven or eight times, as I did with this?
Or would you be better spending your time on what you are good at?
My colleagues and I are pretty damn good at all the things I mentioned - and more.
And we apply that knowledge to sell a really extraordinary range of products and services.
That's why our clients keep coming back.
And why we offer a money-back guarantee.
Why not drop me a line - [email protected].
Let's see how we can help.
Best,
Drayton
P.S. Know anyone who'd appreciate my Bird Droppings? Tell them to sign up to my mailing list here (dg250.infusionsoft.com/app/form/signup).