Advice for April

Using Images, Music on Your Website or in Your Printed Material Without Permission Can Cost You Plenty

Grabbing images and music from the internet to use on websites and in marketing materials is commonplace. But in many cases, users are violating the original creator’s copyright.

Be warned: The newly created Copyright Claims Board makes it easier for creators to get as much as?$30,000?per infringement.

Understand your position, your exposure, and how materials you have created are protected in today’s publishing environment.

The Power of Personalization in Your Marketing

Buyers today expect communications from your company to be personalized. When your marketing fails at this, they think you don’t care or aren’t listening to them.

Without effective personalization, the only way you can compete is through pricing…and that can get ugly fast.

Discover all the benefits of personalization and the key strategies to make it work in your business – your competitors are.

Attention Procrastinators: Here’s A Simple Solution To Get Organized And Complete More Than Ever Before

One of the best ways to boost productivity and minimize burnout is to get out of your rut try something new. For many top performers, practicing the Pomodoro Technique has been that new thing.

We give you everything you need to know in this article. And, if it turns out you’re doing the kind of work where Pomodoro isn’t a good fit, we show you an alternative time/productivity system that will do the job.

6 Ways to Establish a New Business Successfully from the Get-Go and Avoid Going Broke

The idea of starting a new business is exciting, but unless you’re thoroughly prepared, that excitement can quickly turn into fear of looming failure – and year after year new business failure numbers prove the point.

However, with the six core strategies detailed here you can be one of the impressive success stories…and not one of the gloomy statistics.

Do You Hire for Trust or Skills?

Do you tend to hire people you know or are recommended to you by people you are close to?

You may lean heavily on the trust factor, figuring that skills can be taught. But you may be one of those who pours over candidates looking for the right skill set.

The fact is that both trust and skills are critical to job performance within the business environment. And let’s toss in one more factor: Personality. We give you ways to better understand and weigh these factors next time you’re in hiring mode so you don’t hire a problem.