Advertising Strategies to Crush Fall Prime Day 2022

Prime Day has firmly established itself as a leading milestone throughout global e-commerce. Now in its eighth consecutive year, Amazon Prime Day 2022 covered?more than 20 countries?and offered steep one-off discounts across thousands of products and categories. With 66% of all US consumers ‘familiar’ with Prime Day and 81% of those respondents indicating that it increases their desire to shop, the new challenge for Amazon sellers is how to cut through the competition and convert the huge uptick in browsers amid fiercely competitive pricing.?

Amazon advertising solutions enable small and large businesses to effectively target, communicate and convert according to a brand’s strategic priorities and resources.?

Prime Day 2022

Since its inception, Prime Day’s colossal year-over-year (YoY) growth has led many eCommerce analysts to speculate over what contemporary factor could affect continued growth. While we believe that sales generated by Prime Day may cool year-over-year, now that participation has become essential for serious eCommerce brands, advertising is starting to play a more important role. With?ad spending at $31.2 billion in 2021, up 58% from 2020, and ad revenue also jumping year-over-year, one thing’s for sure – a sophisticated advertising strategy is needed to stay competitive, especially before high-profit events such as Prime Day.

Despite rising inflation and an expected decline in consumer confidence and spending, we believe the two-day super sale has come at the right time for consumers motivated to take advantage of deals and savings. This offers Amazon sellers an opportunity to take advantage of the concentrated increase in demand and boost sales, protecting them from an expected lackluster fourth quarter.

Key Fundamentals – Retail Readiness

Make sure your non-PPC marketing efforts are worth the ad spend. Follow best practices that reflect your brand’s story and quality. Your brand’s Amazon storefront is your brick-and-mortar equivalent, so your product listings should be polished. These listings include:

Product titles

Optimize your character count to Amazon’s?category-specific style guides?by providing a concise and informative product title. Titles should include key terms that Amazon’s algorithm can use to improve relevant search results.?

Bullet Points

Leverage all five bullet points that showcase your product’s unique selling proposition while staying within the 1,000-character count limit. Keep in mind mobile devices will showcase the first 70 characters the best.

Descriptions

Put together a concise, honest, and SEO-optimized overview of your product’s uses and overall brand. This is an opportunity to increase customer engagement and should be more than repeating your bullet points.

A+ and A+ Premium Content

Keep your creatives up to date and showcase your brand and products in a visually appealing way. Even if you have A+ content, fill in the description on the backend as it will still index for search.

Backend Details and Search Terms

Add detailed product attributes to the Seller Center and search terms that match the Amazon Standard Identification Number (ASIN). This will help Amazon help you.

Your products are the most important part of your ad, and your product detail page contains your featured product and the ultimate goal for customer conversion.

To learn more on the possibilities that all of the ad types have to offer visit the link in the comment.