Advertising as a Source of Information
Abhishek Kumar
Associate Analyst - Consumer (Food Service) || Marketing || Business Analytics
Advertisements play a vital role in our daily lives. We see them in newspapers and in our magazines, watch them online and on television and listen to the radio. That’s when we watched T.V. where we usually do not like trading breaks because they are shown too often. In many cases, the ads may seem annoying. However, many ads add to our knowledge.
The purpose of advertising is to reach as many people as possible in a short time, by product or idea, which may be of interest to them. Some ads tell us about the value of the product, whether the new product or its price has changed or is for sale. Others tell us about the product itself, the design, quality, usability, unique price, etc. These factors influence our decision as we consider and re-evaluate all these factors before purchasing a product. Ads let us know what, why, when, where and how we should buy a product.
There are advertisements, which are a means of communication between companies, private organizations or government and customers. They are issued mainly for the needs of the community. Such advertisements spread public awareness and attract their emotional, personal. Therefore, it is sufficient to say that ads are, to a certain extent, a source of information.
HR Professional
3 年Good article