ADVERTISING PRIMER FOR LOCAL BUSINESSES EDITION 1
She Raj MD
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Smart business owners are using secret marketing strategies to get more clients and customers into clients and customers into their offices and businesses.
The advertising strategies for businesses include Google AdWords, Facebook Ads, And Online Display Advertising.
We will take a look at some of them to see how they compare and where they differ, so you can make a wise choice regarding what goals you wish to achieve and therefore what would the best fit for you.
No matter what type of business you are in, you need to let people know
a. that you exist
b. that you are available to fulfil their need, and
c. what offers you have for them.
So, finding ways to put yourself in front of a target audience is the advertising, that takes many forms. The trick is to know what will work for you and how to choose the right methods.
Advertising when done correctly, has multiple effects.
You are slowly branding your name in your audience’s brain.
After doing this a few times, they are ready to receive information from you in the form of promotions, discounts, coupons or just information to grow their knowledge bank.
When they are ready, you pop an offer in front of them, when they are more inclined to buy.
Most advertising has a result of about 0.2 to 0.4%, that is one in about 400 to 500 will buy the product. So, then you have a choice of doing 2 things. Play the numbers game and keep putting more and more in front of your audience, or learn and use techniques that are more effective, at less effort and less expense.
Whether you use Google AdWords, Facebook Ads or Display Advertising depends quite a bit on your target audience and where your customers usually are coming from.
Most strategies work best together and it becomes important to see how to stack them so you are spending the least and gaining the most.
It will be good to have a consultant show you evidence of where you need to make changes next and use their expertise to your benefit.
At a later time, we will share with you how to stack strategies so they work together as a fine-tuned symphony.
In the next segment we will explore the different kinds of advertising.
For questions and assistance, please contact us through https://all10s.com
... short articles will give you a gist of how to choose what is right for you rather than an exhaustive how to do it list. They give you a birds’ eye view of what is available today and how to make the most of it.
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