Advertising Is More Than Just Leads

Back for Another Paid Ads Guide or are you a first-time reader? Welcome friend. This time, we will take a bite out of why you should advertise for less than leads.

The Concept: Advertising has changed a lot in the last 10 years. Where traditional marketing strategies normally drove "impressions", digital marketing has been amazing at driving "revenue-generating actions". However, what if digital could do both and still cost less than traditional marketing sources?

And if it could do both, the question that needs to be asked is, why run digital paid ads that don't generate leads ... on purpose?

It's Your Brand ... Build It.

We want customers to spend money with us. Of course! What a pointless statement. However, to achieve that, don't you need your customers to first know about your business?

So Stop Jumping To The End. If having a lead form filled out is the final step of a small business marketing campaign objective, would it be logical to say that getting someone to see your business is the first step?

Do you learn about a business for the first time and instantly want to spend money with that business? No. And if you said yes, you are lying. Be honest.

You probably look up reviews, at the very least. Come on, we all do that on Amazon. "How many reviews does this have?" or "How many 5-stars does it have and how many do I think are fake?".

Instead, Let's Focus On The Start. The next time you set up an advertising campaign with your marketing agency, or team member, ask them this. "How are we advertising to all possible customers? Not just the ones doing business with us today, but what about the ones doing business with us in six months who don't even know about us yet?"

That is your action piece from this bite-size article. Ask the hard question. The way in which they respond to this question will tell you instantly if your company has been getting the marketing support you truly need for long-term success.

Did you like this??Great, let's talk more. Subscribe to the newsletter and keep an eye out for more bite-size conversations about social media marketing. Some will be shorter than this one, but not many will be longer. The goal is bite-sized articles that let you consume information and then put it into action.