#Advertising #Messi Ooredoo ad is rather equivocal

#Ooredoo and Leo Messi have teamed up again in a new “Enjoy the Internet” campaign.

A company statement says the campaign, a series of advertisements, “features Ooredoo’s global brand ambassador and one of the world’s top football stars, Leo Messi, alongside social media influencers from key markets across Ooredoo’s global footprint”.

But these ads rather deliver a contradictory and negative, message.

In Tunisia, and I guess in many other countries, vultures are the symbol of decay, rather than “life” and “livelihood”.

Don’t we say “where there is a dead body, the vultures will gather”!

The yapping sound of those courting vultures in the ads is frightening.

And showing Messi like a dead person, lost in the desert, waiting to be devoured by vultures is not something inspiring. It is even contradictory to the message Ooredoo and Messi intend to deliver.

When Messi is each time “downloaded” by one of the internet users, we can hardly notice that he slightly moves his both hands, while the “consumer” makes no reaction at all, not even a facial one. We are unable to guess whether Messi and the client are happy, surprised, shocked or angry!

And finally, if the ads’ producers chose a surrealist-cinema style, why do we see a very common, down-to-earth scene at the end of every ad? That of a “common” person ordering a drink in a “common” café.

This is one of “Enjoy The Internet” Ooredoo ads by Messi:

https://www.youtube.com/watch?v=GACk84Ei4m0 

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