Advertising - Influence without authority.
The best Advertising is all about Influence without authority. A great ad is not only persuasive, but is also a beautiful, entertaining experience that gives you the feeling that your business is awesome!
In this post, we will be looking into 10 of the best Influencer marketing Advertising techniques out there, and some best practices that would enhance the efficiency of your Influencer marketing strategy.
So go ahead and scroll down to check the Infographic!
The influencer marketing advertising techniques are very powerful, as they will enable you to get more leads, increase the chances of purchase, and ultimately increase revenue.
Below are the top influencer marketing advertising techniques to be discussing.
“Do unto others as you would have them do unto you.” — The Golden Rule
It is said that a simple truth, backed by action, and applied consistently, will build an empire. This saying definitely applies in our world of influence and marketing.
An influencer’s brand or business model is his/her influence, so the influencer must treat others as he/she would want to be treated.
As an influencer marketer, it is your responsibility to maintain the integrity and values of your brand. Your brand will be damaged when people take actions that are unprofessional and not aligned with your brand.
For example, if a product seller is being rude and unprofessional to other sellers, it would naturally reduce the trust of the customers, which is the lifeblood of any brand. And customers will end up being unhappy.
By the same logic, if you, an influencer, get into a fight with other influencers, it will be difficult for you to maintain the integrity of your brand. It might be considered a personal matter, but it will damage your reputation in the social media world.
One of the most effective influencer marketing advertising techniques is to ask influencers to like your page or to share your content.
Here is a simple example. If you are an influencer with the product category of eCommerce, you could reach out to your followers and ask them to share your content on their social media profiles.
This would enable you to leverage the influencer’s follower base. And it’s free for the influencer.
On the flip side, if you, an influencer, ask another influencer to like your page or to share your content, this would be a great opportunity to increase the reach of your influencer network.
If the influencer agrees, you both have an opportunity to mutually benefit. For example, the influencer would benefit from a lot more shares of his/her content and you would benefit from a lot of likes and shares of your page.
This is a win-win situation!
Influencer content is a form of media that is a mix of visual (images, videos, and audios), text (paragraphs), and interactive (polls, etc.)
The content is designed in a way to be engaging, to share information, to stimulate thoughts and responses, and to encourage actions.
Since influencers are great at capturing attention, they are ideal for creating great content. If the influencer shares your content on his/her social media page, it will increase your chances of reaching his/her followers, which is exactly what you want.
One of the reasons why a social media manager should use content to connect with his/her social media followers is that content is a great social proof tool. Since your content is shared by the influencer, it shows that he/she is a trusted brand and that people can have confidence in his/her content.
It also increases the chance of gaining followers. If you are interested in boosting your social media engagement, this is one of the easiest ways to do so.
And here is a simple example. An influencer’s audience shares his/her content to several people, and the influencer has a total of 10 people on his/her Instagram feed.
The influencer’s 10 followers have a total of 200 followers, and the influencer’s post is shared on his/her 10 followers’ feeds.
Therefore, the total number of likes increased to 500 likes.
“Social Media, is like a great amplifier. It’s all about being heard. You have to get your content amplified.” — Brian Tracy
Content Amplification is when influencers like themselves or share their content.
Most of the time, influencers post or share their content after they have already established themselves as a reputable brand.
For example, when a person becomes famous, he/she shares content that will help his/her name spread.
In some cases, the influencer himself will share content to amplify his/her reach. For example, if the influencer creates a podcast, he/she would be sharing it to his/her followers.
However, the influencer would most likely share content with others, who are less influential, than himself.
Influencers that don’t like themselves or that do not think their work is good would be likely to share content that will help their follower base to see the content.
Influencer paid campaigns can have many subcategories, such as Sponsored Tweets, Promoted Tweets, Influencer campaigns, etc.
And it is not surprising that they are also one of the best influencer marketing advertising techniques.
The paid influencer campaigns have a wide reach, as the influencer owns and manages his/her own media content.
And it is easy for them to track and improve their conversion rates.
For example, for a content-based influencer campaign, it is easy to track which posts work, which posts do not work, and to measure the return on investment.
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Media Buying is when an advertiser pays an influencer to promote his/her content, product, or service.
This is similar to paid influencer campaigns, but a key difference is that it works differently. In paid influencer campaigns, the advertiser pays the influencer to create and share content.
However, in media buying, the influencer does not create content for you. Instead, he/she pays you to share the influencer’s content.
And this is a good influencer marketing advertising technique because the influencer’s brand is not linked to the product.
It is the influencer’s media that is being bought, and that is why the influencer’s brand is not being damaged.
“Native ads are a type of advertising that blend in with the content people are already consuming.” — Forbes
An influencer who has his/her own blog or social media profile can use the website as a Native Advertising platform, where he/she could generate sales from his/her followers and followers of other people.
Here are the steps that you need to follow to create a Native Advertising:
Get the influencer to post his/her own content on his/her own page. In this case, your content will not be placed on the influencer’s page. But you are also going to have to give your content to the influencer. It is important to note that the influencer will still need to pay you for the content, even though it is not placed on his/her page.
This is a very common influencer marketing advertising technique, as most of the times, influencers have his/her own blog or social media profiles.
And the influencer will get the chance to link his/her own brand to his/her content, which is beneficial to both parties. For example, an influencer could use his/her page as an affiliate program, or could use his/her page to sell products or services.
The influencer network is when a group of influencers create their own influencer network.
For example, there are some YouTube channels or Facebook pages that are owned by a group of people.
Such influencer networks are highly relevant when it comes to a marketing campaign. And it is not surprising that influencer networks are one of the best influencer marketing advertising techniques.
Influencer networks have a huge audience reach and great brand recognition. Plus, they are also easy to track and measure.
And most importantly, they are inexpensive and easy to start.
Influencer partnership is a form of sponsorship where the influencer and the brand come together to create sponsored content.
Sometimes, influencers get paid by their sponsors to do more than just promote the sponsored content.
For example, some influencers may be given a creative brief to create content or videos for their sponsors.
The influencers have to collaborate with their sponsors to create the sponsored content, which is beneficial to both parties.
The influencer will get a lot more exposure, and the sponsor will have his/her content featured on a high profile influencer’s page.
Referral Marketing is a form of marketing where you refer your followers to other influencers.
And most of the times, influencers will give you some incentive for referral.
For example, they may give you some percentage of the action you refer. In other words, if you refer 20 followers, and they become the active buyers of a product, you will get a share of the action.
So, you will get a certain percentage of the commissions.
Here is an example:
You refer 20 followers to someone’s Facebook page, and they became the buyers of a product. You will get 10% of the commission because you referred 10% of the customers to the influencer.
Influencer marketing is an excellent advertising technique, as it enables you to establish brand recognition. You would also be able to get more conversions from the influencer’s followers than from regular customers.
And you can build a relationship with the influencer.
Influencer marketing is also an effective advertising technique, as you can get better conversion rates for your business.
Plus, you can also have fun and make money by doing it.
To make the most of your influencer marketing campaign, you need to pick an influencer that will meet your requirements and that can build a relationship with your customers.
Final Thoughts
Influencer marketing is a type of digital marketing that is aimed at getting exposure to your products and services.
In order to benefit from this marketing technique, you need to get to know the different types of influencer marketing campaigns. You should also find out whether this influencer marketing advertising technique is effective and how you should go about using it.
The best influencers in any niche will typically get an enormous amount of traffic and an equally large amount of likes on their Facebook posts and YouTube videos. And this is the case no matter what the subject matter of your product is.
Copy Writer||Content Marketer||Civil Engineering student at UNILAG
2 年You have such a good point