Advertising on Facebook? Great! But… What’s Your Objective?
If you have not considered advertising on Facebook – there truly is no time like the present to get started. I know in the past that I have been against Facebook advertising, and I am happy to admit it. At the time, it was not as advanced, and as crucial, as it is now.
The proof is in the pudding folks. How many people are your posts reaching? Just 1%? If you have ever been presented by this number – here are the facts. Facebook has changed its algorithm greatly, which is a high level way of saying that it has really reduced the number of people that will be exposed to your posts.
I’ve spoken with peers in the social media industry and we have agreed that organic engagement has dropped across the board. They have reported drops to 4-6% all the way down to 1-2% in terms of organic reach.
Cue Facebook Advertising.
But there are two pieces of good news – Facebook has made it easier than ever to understand their advertising model and you can get a lot of bang for your buck (currently).
My advice is that before you start ANY advertising initiative on Facebook or any other social media site, that you set forth clear objectives for why you want to advertise. In this case, Facebook has your best interests at heart and once you click “Create Ad” in your Facebook advertising section (yes, we all have them attached to our personal accounts), they will present you with a wonderful list of objectives to help you make the right choice.
I thought I would go through all of these here so that you can think critically about what your objective is before you even log into your account. Let’s go!
Possible Objectives for Your Facebook Advertising Campaign:
1. Boost Your Posts: Want to get more engagement on a certain post that you have on your Facebook Business Page? This option will allow you to create a sponsored post that would be seen by the audience of your choice to increase engagement.
2. Promote Your Page: Want more visibility and LIKES? Then this is the choice for you. It is a great way to get started with building your network on Facebook.
3. Send People to Your Website: Want hits to your website, blog, or online store? This allows you to create a sponsored ad that will be presented to the audience of your choice…right in the newsfeed!
To read more, visit our blog here: https://ow.ly/TmpBo
Are there objectives we missed?