Advertising Brief: Win on Repeat

"The Lotto 6/49 Gold Ball Crier" by the Atlantic Lottery on Mar 27, 2024, creates urgency in the search for an unclaimed $64-million jackpot ticket. Through the Crier's visit to Gloucester, N.B., the ad urges players to check their Gold Ball Draw numbers before the April 15 expiration date.

"Minnie & Max!" by the Kentucky Lottery, debuted on March 28, 2024, showcases the versatility of scratch-offs, catering to different player preferences. Through personalized play, players like Minnie and Max find joy in their unique gaming experiences. Explore the new Scratch-offs and find your winning style!

"The Here Beneficiary Campaign" by the Minnesota Lottery, released on March 21, 2024, highlights the widespread impact of lottery funds across Minnesota. Through various online platforms, the campaign encourages participation by showcasing the significant contributions of lottery dollars to the state's communities.

"Set For Life - Win on Repeat" by The National Lottery, premiered on April 1, 2024, invites players to experience the thrill of winning ￡10,000 every month for 30 years with the Set for Life game. This campaign, developed by VCCP London and featuring a bespoke track by Fraser T. Smith, aims to capture the nation's imagination by highlighting the repeatability of winning and resonating with a new audience through its digital-first approach.

"Best One Yet!" by Pennsylvania Lottery, premiered on April 1, 2024, and introduces the exhilarating $160 Million Cash Blowout Scratch-Off, offering players the chance to win top prizes of $3,000,000. This engaging ad captures the excitement of scratching and winning, encouraging players to keep on scratching for their chance to win big.

Lotteries and lottery marketers are invited to submit their TV commercials, social media ads, and influencer posts for consideration in the Advertising Brief. Selected content is at the publisher's discretion. All submissions can be sent to Jessica Parker, Senior Editor at [email protected].