Advertising Brief: What if?

"WV Lottery What if? Golf" by the West Virginia Lottery, posted on June 6, 2024, imagines the dream of winning the lottery and spending more time on the golf course. The ad humorously envisions playing top courses daily and highlights the joy of hitting the links, encouraging viewers to take a chance and play because "what if?" it could happen to them.

"Minnesota Lottery JAWS" by the Minnesota Lottery, posted on June 4, 2024, playfully introduces the JAWS Scratch Game. The ad features a humorous scene with a shark, urging players to "run" and try their luck for a chance to win $100,000.

"One Step Closer" by the Colorado Lottery, posted on March 30, 2024, features an animated story of a character experiencing excitement and anticipation upon encountering a Colorado Lottery Dream Machine. The ad, created by Cactus and animated by Niceshit, uses vibrant colors and dynamic animation to capture the thrill of being one step closer to a dream, blending surrealism and realism in a playful, engaging manner.

"'The Office’ First Wednesday" by the DC Lottery, posted on May 29, 2024, introduces the festive tradition of celebrating First Wednesday in the office. The ad highlights the excitement of new scratchers, prizes, and chances to win every first Wednesday of the month, creating a fun and engaging atmosphere in the workplace.

"Ohio Lottery Platinum Jackpot Scratch Off" by the Ohio Lottery, posted on May 28, 2024, highlights the allure of the $500,000 Platinum Jackpot Scratch-Off. The ad humorously showcases a collector who treasures the ticket as a prized possession, only to realize the true value lies in scratching it for a chance to win up to $500,000.