Advertising Brief: Good Old Days
"Skee Ball 'Good Old Days'" by the Virginia Lottery, posted on May 14, 2024, introduces the nostalgic new online instant game, Skee Ball. The ad highlights the excitement of playing Skee Ball on your phone with a chance to win a top prize of $150,000.
"Money Maker Scratch Off" by the Ohio Lottery, posted on May 6, 2024, features a straightforward and humorous approach. The ad highlights the simplicity and directness of the Money Maker game, boasting over $88 million in prizes from $50 to $500, with a top prize of $2 million. The commercial humorously contrasts the no-nonsense nature of the game with a character who tends to beat around the bush, emphasizing the game’s appeal by cutting right to the cash.
"Celebrate and Scratch Away" by the Illinois Lottery, posted on May 9, 2024, invites players to celebrate 50 years of the Illinois Lottery with a chance to win up to $2 million. The ad encourages viewers to get their Celebration Instant Tickets in-store and scratch away today, highlighting the excitement and potential for big wins.
“Win For Life Relaunch” by The National Lottery, refreshes the classic product with new ticket designs and a vibrant campaign by BBDO Belgium. Featuring a rebellious parrot mascot and catchy music, the campaign emphasizes the product's unique offering of monthly or annual winnings, with prizes up to €25,000 each year for life. The media plan includes TV, online, billboards, and radio, with special pre-summer activations at 16 festivals.
Tous les mois means all the months, every month.