Advertising Brief: California's Influencer-Powered Scratchers?

Social Media Advertisements/Influencer Posts

California Lottery partnered with three different influencers to showcase the versatility of Scratchers' play, each bringing its own unique audience and lifestyle twist to the same ad. On January 23, they joined forces with?@taylor_thatdancer, garnering 7,037 likes. Taylor showcased creativity, using an alternative to a coin for her Scratchers, resonating with her energetic and vibrant audience. On January 31, the spotlight shifted to @zorymory, as California Lottery showcased a unique Scratchers experience, using a coffee spoon handle. Zorymory's creative touch appealed to her followers, known for their love of DIY and craft projects. Finally, on February 2, California Lottery collaborated with @chelseyexplores, adding a beachy twist to Scratchers' play with seashells.

Influencer: @zorymory

Influencer: @taylor_thatdancer

Influencer: @chelseyexplores

Lotteries and lottery marketers are invited to submit their TV commercials, social media ads, and influencer posts for consideration to be included in the Advertising Brief. Selected content is at the publisher's discretion. All submissions can be sent to Jessica Parker, Senior Editor at [email protected].?