Advertising Brief: Boo Birds and Lake Sharks?

"Silence The Boo Birds" by Atlantic Lottery, posted on June 11, 2024, creatively uses the Atlantic Canadian Boo Bird to criticize illegal online gambling sites. This ad serves as a unique approach to highlight the importance of supporting local, legal lottery options.

"Lake Shark" by Minnesota Lottery, posted on June 26, 2024, promotes the new JAWS scratch game with a playful nod to spotting a "shark" in Minnesota. This engaging ad encourages viewers to find the latest scratch game at a retailer near them, blending humor with excitement to capture attention.

"Monopoly Secret Vault" by Florida Lottery, posted on July 1, 2024, introduces the new Monopoly Secret Vault scratch-offs with multiple ways to play and over $685 million in cash prizes. This engaging ad humorously emphasizes the secrecy theme while highlighting various ticket options and their winning potential, making it an enticing addition to the Florida Lottery's offerings.

"Meet Minnie & Max" by KY Lottery, posted on June 13, 2024, highlights the new Kentucky Lottery Scratch-offs. The ad showcases Minnie and Max, two characters with distinct preferences, enjoying scratch-offs that match their styles. The campaign emphasizes the fun and versatility of playing Kentucky Lottery Scratch-offs while also supporting education through grants and scholarships.