Advertisers taken ADvantage of by social media

Social media has moved away from showing CTR (click through rates) which is a measure of advertising effectiveness. This may be because ad effectiveness continues to decline, most of us tend to not see or ignore most ads. Ads may be displayed but they aren't seen. Social media may charge for impressions which aren't really seen. So social media has had to find ways to get more ads in your face an enable more better revenue programs combined with more effective targetting that social media can do.

At the same time you may see advertisers get bolder and/or outrageous in trying to get eyeballs on their ads. Given there is less of a requirement on truthful advertising and fact based advertising claims, users have to be even more careful.

No site more than fbk takes more advantage of than social media users this way especially display ads.. Pinterest, YouTube, TikTok, twitter use more interactive video ads.

Despite increasing outtages, database corruption, revenues keep flowing in using fbk's automated revenue bots which keep charging advertisers for multiple ads which users never see. Multiple ads may exist, targetted at a user, but the user will never see it and thus can't click on it.

Internally fbk bots keep track of 64 possible ads per page view and algorithms actually charge for impressions whether or not they are displayed, whether or not they are seen by intended users.