Advertisers join Clubhouse

Currently Clubhouse does not offer any in-app advertising opportunities. That doesn’t mean it isn’t fertile ground for advertisers to explore. 

There are at least three different ways brands can join the conversation. All offering really interesting avenues for advertisers. 

1. Paid sponsorship of conversations and panel discussions. Similar to how Chevy might present the Super Bowl half time show or IBM sponsors TED Talks, Brands can host discussions with thought leaders who share their core values. This could be a fun way for advertisers to create brand loyalty and share entertaining and insightful content.
2. AMAs with product specialists or brand personalities. Brands and influencers often use AMAs on twitter or IG live to invite their audience into a more intimate conversation. This has been successfully implemented on Clubhouse already. As the Social Media Examiner reported, Kat Cole, former CEO and President of Cinnabon parent company Focus Brands, hosted a weekly open forum for young and aspiring business talent. In the discussion she would casually mention, “Hey, if anyone wants some Cinnabon, just send me your address...”. This created buzz for Cinnabon over the next two weeks within the million-person+ Clubhouse platform.
3. Host a Room. This could be a room focused on the primary users of a product. For example, for our paint & primer client, we could host a weekly forum for professional painters and contractors to meet and share tips and tricks. It might just prove after all that word of mouth is still the best form of advertising.

By this summer we will either all be on Clubhouse or it will join the likes of Vine, Google Buzz, and YikYak as a social media has-been. Until then, we are tuning in.