Advertiser mistake that causes you a lot money.

There are times when you see the same ad wherever you go in the digital space. It doesn’t matter whether you’re scrolling through your feed on Facebook, watching a video on YouTube, or reading content on a website.

For weeks and sometimes even months, that ad will show you the same product over and over again. And the worst part is that the pricing doesn’t ever change, not even one bit.

Clearly, the retailer should have known that you’re not interested in the product since you have seen it so many times but still haven’t made a move.

Perhaps it might have been more relevant to you if they served an ad to notify you about a drop in price.

This is where a lot of ecommerce brands get it wrong.

Some brands like the idea of serving dynamic ads relevant to someone’s browsing history. So they show them products that the customer has viewed in the past, or other products from the same category.

 Sometimes they show ads for products that are still left in their carts.

However, they may not consider what happens when their targets do not click on those ads and will keep serving the same thing repeatedly.

Other brands may even make some targeting mistakes in which certain people keep getting targeted over and over again for the same ads.

All of this will result in ad fatigue and the audience becomes less responsive to those ads. So you will end up spending a lot more money on your ad campaigns without getting any response.

Here are several ways to overcome ad fatigue.

• The first is to reduce your ad frequency.
• You can further schedule your ads to run on different days instead of having them run all the time.
• You should also change up your offers a bit to make them more appealing to your target audience.
• Test the performance of different offers to see which ones work the best. You can then reuse these offers for future campaigns as well.
• Divide your current target audience into smaller sections based on shared interests and characteristics.
• Then target each section after a few days so that they don’t get tired of your ads.
• Most importantly, you should also exclude people who have already interacted with your ads.

Do these steps and you will improve your ads and get better results. This is a long term learning game and we all are learning from trial and error.