Advertise your Business through Graphic Designs!

Decent graphic design is an integral part of any successful business. Learn how it can improve your business and drive sales!

You might know that graphic design is useful for creating different visual elements, such as a logo, business cards, or marketing materials. But do you know the effect it has on your overall business success?

Today, I'm going to discuss the best reasons why you need good graphic design. I’ll use genuine examples and case studies to understand the huge difference graphic design can make in branding, promotion, sales and customer experience.????

Creating a strong brand image:

The significance of graphic design starts at the foundation of your business: your branding strategy.

From a creative logo design to a memorable web experience, the way your business looks what’s going on with it. Similarly, as it will help people discover your brand, great graphic design will help them remember it.

Discussing good logos, and referencing Nike are beyond not difficult. And there’s a valid reason why this brand is so exemplary! Their simple, yet well-designed logo and creative tagline, create a powerful brand message: no matter what your athletic abilities or even sports discipline Nike allows you to drive yourself to do more.

Visuals make a stronger first impression:

The research found that when people hear information, they’re probably to remember only 10% of said information three days later. Compared to that, if you combine that information with visuals, people will retain 65% of it.

And in terms of digital marketing, the same research also found another mind-blowing number: content with relevant visuals gets 94% more views than content without visuals.

The focal point of a person is truly short, so you really need to strike with decent visuals.

In this example, Businesses used graphic design to create a simple and powerful message: it’s a sugar-free candy. The duplicate is almost unnoticeable (and perhaps even unnecessary), however, you receive the message straight away.

Good design helps with sales:

Graphic design plays a huge role in current marketing trends, especially in digital marketing. A well-performing promoting plan leads to better sales, and the visual part of a campaign is especially important.

As people, we are susceptible to things that look great, that grab our attention and invoke feelings in us. According to the report, 63% of customers make purchase decisions based on packaging design. In the era of web and mobile app design, 75% of customers sat they judge the credibility of a company based on website design.

Good design can beat the competition:

Taking all the previous points into account, it’s clear that good business doesn’t exist without good design. From branding to advertising, potential customers will judge you based on their looks. With the right usage of simple design principles and a strong brand aesthetic, you can have a great design as well.

But what about your competitors?

Well, another basic reason why graphic design is important for any business is that a creative way to design can help stay ahead of the competition. The perfect example to learn from is Absolut vodka’s iconic ad campaign. How can you make a kind of tasteless alcoholic drink, in a simple transparent bottle exciting?

Conclusion:

As an entrepreneur, you might consider a DIY approach or sometimes hire a freelancer for bigger tasks, such as creating logos. But having consistency, aesthetic direction, and a creative designer team you can count on will bring you a thousand advantages.