?????? ?????????? ?????????????? ??/?????? ???? ???????????? ??????????’?? ???????????????????
The IAB ’s Retail Media Buyers Guide lays out? 3?? essentials for a Retail Media plan that follows the full shopper journey.
1?? ????S??????: ads served within a retailer’s own platform in the form of sponsored listings, Top Picks, or display ads?
2?? ??????S??????: retailers use their own data to buy ads on partner networks and properties like social media, CTV, websites, apps
3?? ????-?????????? ?????? ??????: the new era of targeted ads in physical channels like brick-and-mortar stores, gas stations, and parking lots
????????? “But wait!” says the ???????? advertiser, “We already do all three! What are we missing out on?” ?????????
Here’s the reality.
Most Retail Media plans today either under-invest in in-store Retail Media or under-utilize its potential.?
?? Online-only Retail Media plans: Retail Media plans that only include Online (Onsite and Offsite) channels are missing out on the 80% of grocery shoppers who are in-store
?? Sub-optimal In-store Retail Media plans: in-store digital signage inventory that only includes traditional, static, loop-based ads or location-based targeting misses out even more.
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Retail Media’s #1 misconception = missed opportunities
The common misconception - that in-store Retail Media is not performance media - is hurting all stakeholders. It’s causing in-store Retail Media to be out of touch and under-achieve its true revenue potential.
Advanced technology is transforming what's possible with in-store Retail Media.
??New-gen ????-?????????? ???????????? ?????????? solutions like Advertima’s ????-?????????? ???????????????? ?????????????? bring online Retail Media success factors into brick-and-mortar grocery stores.?
Here’s what’s possible in-store today:
?? ?????????? ??????????????????: that’s right – you can have real-time in-store shopper targeting based on predefined seller segments, in real-time!
?? ???????????????????? ????????????????-?????????? ????????: reach, impressions per segment, and lots more analytics to optimize campaigns, improve ROAS, and grow Retail Media budgets.
?? ?????????? ?????? ????????????????????: programmatic buying from within the existing ad tech ecosystem.
??Find out how Advertima’s in-store audience segmentation targeting can boost incremental in-store Retail Media revenues by transforming in-store shoppers into addressable audiences and digital screens into premium media inventory.
More resources:
?? Download our latest White Paper and learn How To Integrate Your In-Store Audience Into Your Omnichannel Retail Media Network here.
?? Read EMARKETER Sara Lebow ’s article on building an all-in Retail Media plan