ADvendio's Deep Dive Into Retail Media
New & Exclusive Whitepaper: Where the Retail Media Opportunities Lie in 2023
There are so many factors coming together in digital marketing, e-commerce, and the macro environment that make retail media strategy one which certainly all large retailers should be considering. But there is scope for most retailers, no matter how large or small, to better monetise their assets – and developing an advertising division is one increasingly proven way of doing that. For this report, we wanted to provide an independent viewpoint and gather opinions from across the industry...
5 Retail Media Trends You Need to Know for 2023
Retail media is expected to grow further as we reach 2023, as more retailers capitalize on expanding customer data and focus on new revenue streams. This article will highlight five key trends that will accelerate retail media growth in 2023 and beyond. The Rise in Omnichannel Advertising: Having an omnichannel strategy entails more than just having a physical brick-and-mortar store and an eCommerce website. It integrates real and digital experiences and reaches consumers wherever they may be...
Revolutionize Your Supermarket Chain: Unleash the Power of Retail Media Networks
If you’re seeing CPG profit margins drop in your supermarket chain, while feeling misunderstood by your consumers, who keep trying to lower the price even more, you’re not the only one. According to data science firm Dunnhumby’s survey, grocers earn a 2.5% profit margin, while consumers believe they earn 32.5%, reports Supermarket News. Talk about a gap. Increasing product prices is obviously problematic in this situation. Therefore, to improve profits, an increasing number of supermarket chains now establish retail media networks...
How Retail Media Is Transforming The Retail Industry
Ecommerce has been on the rise for years, but the pandemic pushed online shopping to meteoric new heights. With growth across nearly every spending category, this evolution has opened compelling new doors in online advertising – and in retail media specifically. Retail media is one of the most critical elements for the future of programmatic growth, but for many brands, it’s still a largely unexplored space. It’s sometimes confused with retail marketing, which can also be referred to as shopper marketing and trade marketing...
Retail Media: Opportunities and Threats for Media Groups
We can expect to see retail media increase by more than $50 billion in the US in 2023 alone. Companies like Amazon and Walmart are already generating substantial advertising revenues. As media groups, it is daunting to have to take on yet one more major competitor in the digital ad marketplace, but this is an area that publishers can’t afford to miss out on. What is Retail Media? Big brands have caught on to the fact that the prime time to get shoppers to shop, is when...