ADvendio's Deep Dive Into Cookie Deprecation
ADvendio's Media Insights Panel: CTV, Retail Media, & Cookie Deprecation
Join us for an unmissable panel discussion?featuring industry experts: Michelle Thibeault, CBC/Radio-Canada; Gavin Dunaway, The Media Trust, Jens Hansen, ADvendio, and Matthew Rohrs, ADvendio. This exclusive event promises an in-depth exploration of three?of the hottest topics currently shaping the media landscape: CTV, Retail Media, and Cookie Deprecation.
Surviving Without Third-Party Cookies: How Media Companies Are Leveraging First-Party Data to Succeed
In recent years, third-party cookies were considered to be essential tools in the world of digital advertising. However, changing regulations and data privacy concerns mean modern businesses and media companies must embrace new approaches to succeed. In this article, we’ll explore the ways in which first-party data can be used by media companies to leverage better results from targeted campaigns and advertisements in the post-cookie world, putting them on the path to success...
24 Alternatives to Third Party Cookies: Thrive in a Cookieless 2024 (Part 1: Zero & First Party Data)
It’s (probably) happening really soon. Following Mozilla’s Firefox and Apple’s Safari, Google plans to continue its journey toward third-party cookie deprecation in 2024 in an effort to increase data privacy. While initially scheduled for 2022, the plan is now to eliminate third-party cookies for 1% of Chrome users in the first quarter of 2024. Then, gradually phase it out for everyone throughout the year. To help the media industry continue thriving with audience targeting, we’ve found 24 great alternatives to third-party cookies...
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The Impending Cookie Deprecation’s Ripple Effect On Programmatic Advertising
Cookies have long been an essential tool for advertisers. They serve all kinds of useful purposes, from helping to track visitors to allowing more detailed targeting for online campaigns. But things are about to change. Thanks to Google’s announcement that it will be phasing out third-party cookies, there is going to be a huge shift in the digital advertising landscape. As a popular feature of programmatic advertising, the news is sure to leave many advertisers feeling unsure of the road ahead...
Preparing for a Cookieless Future: The Evolution of Programmatic Advertising
Programmatic advertising is an advertising method that relies on using cookies to track user behavior and enable targeted ad delivery. In short, it’s an effective way to ensure that advertisements reach their desired audiences and bring forth an excellent ROI for brands. As such, there’s no denying that programmatic advertising revolutionized the digital marketing landscape – and will likely continue to do so moving forward. In fact, global programmatic advertising spending is expected to reach $673.1 billion in 2026...