ADvendio's Closer Look Into Retail Media
Top 11 Retail Media Questions Answered
We researched the most frequently asked retail media questions for this article with the goal to provide detailed answers to help you get to know the industry, and to highlight the opportunities and challenges that retailers and brands face. So let’s get right into it and start with the basics. What is retail media? Retail media?refers to advertising and marketing initiatives that take place within the digital storefront of a retailer or e-commerce platform. It’s a form of advertising that enables brands to promote their products to shoppers...
Digital Transformation in the Retail Media Industry
The development of digital technology has led to considerable changes in the retail media industry in the past few years. Worldwide spending on?digital retail media advertising?was projected to reach 110.67 billion US dollars in 2022. By 2027, the value is expected to reach more than 168 billion US dollars. With increasing market rivalry, retailers are looking for creative ways to increase their revenue streams and raise customer satisfaction. Digital transformation is one of the most effective methods for achieving these goals...
Webinar Registration: Growth Potential- What Industry Experts Are Saying About Retail Media
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Join Retail Journalist Ben Sillitoe and ADvendio’s Head of Sales Samantha Giaver in our must-attend retail media webinar. During this exclusive event, we’ll uncover the latest challenges and opportunities facing retailers in the growing retail media space, as well as reflect on current successful retail media strategies. If you’re unable to attend, you can still register to receive an on-demand recording.
A Spotlight On: UK Supermarket Chains
The UK?supermarket?industry is a massive sector that encompasses a diverse range of businesses, from large multinational corporations to small independent shops. These supermarkets provide a wide variety of products and services to customers, including groceries, household goods, and even financial services. With a highly competitive market, UK supermarket chains are constantly innovating to remain ahead of the curve and attract and retain customers. The value of the UK supermarket chains was estimated...
Top 5 Salesforce Powered Retail Media and Management Platforms
In this article, we will take a look at some of the top retail media and retail management platforms available on Salesforce?. But first, let’s define what retail media and retail management platforms are. What is A Retail Media Platform? If you own an eCommerce website and are looking to get your brand in front of more customers, you need?retail media. Retail advertising allows you to put products in front of potential customers when they are most likely to buy. Retail media works in much the same way that a convenience store works...