Advantages to writing a book as an entrepreneur
As a business owner, you are an expert in something, but does the rest of the world know? Your wealth of information, experience, and knowledge can be packaged into a book that will benefit others. In the information age people want to know what you know.
1. Writing a book gives you instant expert status. If you wrote the book, you are now seen as the authority on that subject by others. And you are! You will have now proven that you know what you’re talking about. You will show, in writing, that you know your business area inside and out.
2. Expanding your marketing opportunities and focusing on opportunities for residual income is what you should be focusing on as an entrepreneur. Instead of trading your hours for dollars it's a sure fire way to start working smarter.
3. If you are not already a consultant, a book along with your proven expert status could bring you new consulting opportunities where you can bill for your time to educate, speak to and work with other companies and individuals helping them succeed through what you know.
4. People will pay more to work with an established expert instead of someone who seems less established in a business. Your book has just given you instant additional credentials. It would also be nice to add “author of…” behind your name, wouldn’t it?
5. A book can give you unbelievable credibility which increases the respect you will receive from customers and business associates. New customers are more likely to take advice from, or purchase the services/products from, an established author. Many consultants increase the levels of their business simply by writing a book on their area of expertise.
6. Many business people run into roadblocks when seeking media recognition and publicity for their product or service because the media tend to see this kind of exposure as advertising. However, books receive exposure in the form of reviews or features all the time. Books make great print stories and authors make great featured guests on radio and television shows.
7. If you have a service business or you are selling products already, a book will allow you to add a product to your existing business. Expanding your line is never a bad thing and will open up all kinds of doors in your marketing plan.
8. Expanding your marketing opportunities and focusing on opportunities for residual income is what you should be focusing on as an entrepreneur. Instead of trading your hours for dollars it's a sure fire way to start working smarter.
Your own book will be a complement and a supplement to your current business. It will also mean an additional source of revenue added to your bottom line. Many people have thought of writing a book at some point in their career. Almost every single person has. Why not write about your passion. Take your knowledge, package it and sell it. People are willing to pay for what you already know.
For more information on how to turn your expertise into a book, it is best to hire a book coach. I help people get their books finished and published within 90 days. simply email [email protected] or call (844) 417-4177.