Advantages of virtual tours in the hotel industry

In today's digital age, consumers are increasingly looking for ways to learn more about a product or service before they make a purchase. This is especially true for travel, where people want to be able to see what they're getting before they book a stay.

One way to give potential guests a better sense of your hotel is to create a Matterport virtual tour. A Matterport virtual tour is a 360-degree, interactive tour of your hotel that allows guests to explore every nook and cranny of your property from the comfort of their own homes.

There are many benefits to using a Matterport virtual tour for your hotel. Here are just a few:

• Increased visitation:?Studies have shown that hotels with Matterport virtual tours see an average of 14% more visitation than those without. This is because virtual tours give potential guests a more realistic sense of what your hotel is like, which can help them make a decision to book a stay.
• Improved guest satisfaction:?Guests who use Matterport virtual tours are more likely to be satisfied with their stay than those who don't. This is because virtual tours give guests a better understanding of your hotel's amenities and layout, which can help them avoid any surprises during their stay.
• Increased bookings:?Virtual tours can also help you increase your bookings. Studies have shown that hotels with Matterport virtual tours see an average of 10% more bookings than those without. This is because virtual tours make it easier for potential guests to book a stay, as they can see exactly what they're getting before they commit.
• Improved SEO:?Virtual tours can also help improve your hotel's search engine ranking. Google and other search engines love fresh, high-quality content, and virtual tours are a great way to provide this type of content. As a result, your hotel is more likely to appear in search results when potential guests are looking for a place to stay.

The potential return on investment for a Matterport virtual tour can be significant. One study found that the average hotel sees a return of ￡20 for every ￡1 invested in a virtual tour. This means that if you invest ￡1,000 in a virtual tour, you can potentially see an additional ￡20,000 in revenue.

If you're looking for a way to increase visitation, improve guest satisfaction, and increase bookings, then you should consider creating a Matterport virtual tour for your hotel. It's an investment that can pay off big time.

Here are some additional tips for creating a successful Matterport virtual tour:

• Make sure your tour is high quality. Use a professional photographer or videographer to create your tour, and make sure the images and videos are clear and high-resolution.
• Include all the important details. Your tour should include all the important details about your hotel, such as the location, amenities, and room types.
• Make it easy to use. Your tour should be easy to navigate and use. Visitors should be able to easily zoom in and out, and they should be able to move around the tour freely.
• Promote your tour. Once your tour is created, be sure to promote it on your website, social media, and other channels.

By following these tips, you can create a Matterport virtual tour that will help you attract more guests and increase your bookings.

To chat more about what we could do for you, get in touch with me Perception Studios, Visual Marketing Agency on [email protected]