The Advantages of a Starving Crowd in Marketing

What if I told you there's a magic formula in marketing?

One that can skyrocket your conversion rates, slash your marketing costs, and build fierce customer loyalty.

It’s called a “starving crowd.”

A starving crowd is a group of people desperately seeking a solution to a problem.

• They’re hungry.
• They’re motivated.
• And they’re ready to take action.

Imagine the power of putting your product in front of an audience that’s eager to buy.

Sounds like a dream, right?

Let’s explore how you can identify and harness the power of a starving crowd for your marketing success.

Defining a Starving Crowd

A starving crowd is characterized by three key traits:

1. Urgency.
2. Passion.
3. Willingness to pay.

These are the people who have an immediate need, are emotionally invested, and are ready to spend money to solve their problem.

Think of individuals frantically searching for a last-minute solution to fit into their wedding dress.

Or entrepreneurs desperate to find a way to automate their time-consuming tasks.

These people are actively seeking answers.

And they’re willing to pay a premium for them.

How to Measure a Starving Crowd for Your Product or Service

How do you find this golden audience?

Here’s the secret.

You need a list of active individuals who have purchased a product similar to yours.

Repeatedly.

And have paid big money for it.

Recently.

Start with your own satisfied customer list.

They’ve already shown they trust you and value what you offer.

Next, look for people who have made high-value purchases in your niche.

These are the people who won’t think twice about spending on a solution that works.

Why This Matters

Targeting a starving crowd means higher conversion rates.

These people don’t need convincing—they’re already primed to buy.

You’ll spend less on marketing because your message will resonate immediately.

And when you solve their problem, you build trust and loyalty that turns them into repeat customers and brand advocates.

Let me share a story.

A while back, I worked with a fitness coach struggling to sell her high-end training programs.

She had all the skills and a killer product but couldn’t seem to break through.

We identified her starving crowd—busy professionals desperate to get fit but short on time.

With tailored messaging and a targeted outreach strategy, her business took off.

Her programs sold out within weeks.

This isn’t just theory.

It works.

And speaking of strategies...

As you may or may not know, every once in a while I offer to help product owners reach out to LinkedIn members using my LinkedIn content strategy.

Imagine putting your product in front of a starving crowd on LinkedIn.

It’s a game-changer.

Want to learn more?

Let’s connect and make your LinkedIn outreach as powerful as possible.