Advantages of the liposomal food supplement niche market

Global spending on health has more than doubled in the past two decades. In 2019, the estimation of liposomes for nutraceutical purposes was around 1.7 M€ worldwide with and estimated market volume of 3.12 B€ (Trucillo P et al. 2020).?

This article will outline the advantages of this niche market and how they can help boost your supplement business.?

Advantage #1: Low entry barrier??

Almost a decade ago, the market for food supplements was extremely fragmented. This enabled PlantaCorp to establish itself as one of the pioneers of the liposomal supplement industry.? Although the awareness of liposomes has grown since, there is still plenty of opportunity to give businesses a chance to take advantage of a larger market share and less price competition.???

Further, since the food supplement market is less regulated than the pharmaceutical or cosmetics industry, it is a good starting point to join a market with few entry barriers (Trucillo P et al. 2020).?

With market predictions that the global food supplement market is likely to reach USD 230.73 billion by 2027 (Global Market trends), it is but reasonable to expect that the liposomal food supplement market would be able to encash its share.??

Advantage #2: High profit margins?

Customers are willing to pay a premium price for products with special assets. However, to profitably meet a given audience's demands, the product should be specialized and come with a quality assurance (Ward S 2020).???

The liposomal supplements that we manufacture are unique due to our filed-for-patent technology. Further, since our entire production process is quality-certified, your product automatically carries the seal of quality.??

"We had several test products; you could clearly taste the difference in the PlantaCorp versions especially in quality"

Martin Honec, Managing Director, KolagenDrink, Slovakia?

Market experts also advice that a clear and constant channel of communication with one's target audience should also be established (Ward S 2020).?

Our efforts to educate our audiences through our blog, newsletters and social media posts help spread the word about liposomal supplements as THE new standard. We hope that this can serve as inspiration for you to win the trust of your audience as well.?

Subscribe to our newsletter or follow us on LinkedIn to get regular updates on the liposomal market, nutrient information and more.??

Advantage #3: Feasibility?

Since the liposomal supplements market landscape is still quite open, companies of any size can navigate their way through it. Start-ups as well as established pharma companies have the scope to gain their share of exclusive clients. We can attest to this as we produce liposomal supplements for several small business entrepreneurs and for established names in the beauty and pharma sector.?

“Other PlantaCorp clients are not seen as competitors, but as comrades-in-arms for the same cause: making the effects of liposomal supplements better known.”

Diana Neto, Director of Business Development, ActiNovo, Germany?

Advantage #4: Customer loyalty?

In the end, a business can survive and be profitable only if it has a strong customer base. You can achieve this in the liposomal supplement niche because you will be able to provide a unique, efficient, high-quality product. A good product automatically translates into higher customer brand loyalty.??

Ready to carve a spot for yourself in this niche? We'd be happy to discuss co-development opportunities with you.??

Contact Us!?

Recommended reading: Our blog post on the liposomal supplement business?