Advantages of Integrating ERP/CRM with Microsoft Dynamics 365

All of your business procedures can be streamlined with the help of Microsoft Dynamics 365 Business Central. It is Microsoft's solution for assisting enterprises in managing their operations and integrating business processes. It can help your organization develop by increasing efficiency and productivity.

Your company's requirements change as it grows. You need a current digital solution to get a competitive advantage in your industry. By integrating your existing ERP and CRM system with Microsoft Dynamics 365, you will have a clear perspective of your organization and all of its activities. You will be able to get reports as needed with built-in analytics to help you stay informed and make business decisions quickly.

Can You Explain ERP and CRM?

Enterprise Resource Planning (ERP)

Enterprise Resource Planning (ERP) is a strategy used by companies to coordinate and streamline their most vital functions. Enterprise resource planning (ERP) software is increasingly important to organizations since it helps with resource planning by centralizing all of the processes needed to manage a corporation.

A report by the Aberdeen Group reports that what companies most want out of an ERP system is ease of use and functionality. Planning, inventory purchasing, sales, marketing, finance, and human resources are just a few of the many processes that can be brought together by an enterprise resource planning (ERP) software system.

Customer Relationship Management (CRM)

Customer Relationship Management (CRM) is sometimes used interchangeably with "customer relationship management software" (CRM software) because both involve all aspects of a company's relationships with customers. When used properly, CRM software can help business owners streamline their contacts with clients both before and after a sale is made.

What are the Benefits of ERP and CRM Integration?

With the right data at the right time, integrated ERP and CRM systems may help sales teams close deals more quickly and effectively. The sales team isn't the only one who can profit from integrating your enterprise resource planning and customer relationship management systems. With real-time access to the same data, teams can more easily interact in a cross-departmental setting to achieve shared objectives.

Employees are better able to assist customers with requests when they have access to crucial data from both the enterprise resource planning and customer relationship management systems on one unified platform. Because they can get their hands on the data they need more rapidly, sales representatives are able to provide more precise quotes. Unrestricted access to data is beneficial for all departments, not just sales, and support but also accounting and finance.

To illustrate, contact information is just one sort of data that may be shared across enterprise resource planning and customer relationship management systems. There will be no need to enter data twice if these systems are integrated, and no duplicate records will be kept.

Having everything in sync means that quotes created in the CRM can be converted into orders in the ERP without any manual intervention. With this integration, less time is spent on data management, which boosts productivity. Throughout the sales process, sales teams may simply monitor orders and provide clients with any necessary updates.

Instead of learning the ins and outs of two separate systems, staff just need to become familiar with one unified system. As a result, fewer resources are used during the training process. ERP and CRM systems, as well as the data transfer between them, are complex and often require the attention of trained employees within an organization. Savings in information technology, personnel, and training time result from using a single, unified platform.

Features and Benefits of Microsoft Dynamics 365

Some of Microsoft Dynamics 365's many advantages are listed below.

• Accessibility: With mobile capabilities supported by Windows, iOS, and Android devices, you can take your business with you everywhere you go. For companies with global operations or multilingual staff and customers, the system's capability for 25 languages will greatly facilitate communication. Encryption safeguards information at rest and in transit from prying eyes.
• Financial Management: To better manage your company's finances, you should be able to integrate your accounting, inventory, finance, and purchasing data in order to generate accurate, up-to-the-moment reports. Integrating your accounts receivable and payable, general ledger, and account schedules will allow you to monitor your company's financial standing with ease.
• Supply Chain Optimization: You can optimize your supply chain by analyzing your company's inventory and sales forecasts with the built-in tools. You can take the initiative and contact prospective vendors in search of competitive bids.
• Sales Management: Tracking customer transactions with in-built tools for upselling and cross-selling helps in sales management. You can increase your company's profits by targeting your top customers with discounts and other incentives. You'll be able to keep your consumers up to date on price, delivery times, inventory levels, and refund policies with ease if you have a bird's eye perspective of the entire sales cycle.
• Project Management: You can simplify project management with the comprehensive reporting features of Microsoft Dynamics 365 Business Central. To maintain projects' on-time delivery and maximize profits, you can create, update, and monitor budgets.

Working with a technology partner like TMC can help you make the most of your investment and position your organization for success when you integrate your ERP and CRM with Microsoft Dynamics 365 Business Applications.

Our team has extensive experience guiding other companies through this procedure. As a result, we are able to adapt to the specific requirements of each business or sector. Contact us to learn more about how TMC can transform the way your company does business.

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