Advantages of Drip Campaigns
A few advantages of drip campaigns are:
1. Boost engagement
One of the biggest advantages you get from drip?email campaigns?is that they help boost engagement. Especially if a prospect has just subscribed to your email list, this aspect is very important.
That’s because research shows that it takes about?eight touchpoints?to convert a prospect into a customer. And a drip campaign gives you a lot of opportunities to engage with your prospects.
2. Lead nurturing
Another advantage of drip campaigns is that they are the perfect tool for nurturing your leads. Business is all about managing customer relationships. Sadly, however, you can’t handhold each customer as you take them down your?sales funnel.
But with a drip-email campaign, you can come close.
That’s because a drip campaign allows you to communicate with each lead in a personalized way, giving the impression that you’re with your lead at each step of the customer journey.
This results in higher chances of your leads converting into customers.
And thanks to technology, the whole buyer's journey can be completed online, especially since you and your clients can?sign your documents electronically.
3. Drive revenue
Your main business goal is to generate revenue. And drip emails are one of the best tools to do this, thanks to their being automated.
Yes, that’s important as research shows that automated emails drive about?75% of the revenue?of all email marketing campaigns. Automated emails are so effective because they enable you to send targeted and personalized messages to each of your subscribers.
The result, of course, is that you enjoy higher open and transaction rates.
4. Build strong customer relationships
Data shows that it costs?5x more to get a new customer?than to retain an old one. This means building strong relationships with your customers should be one of your priorities if you’re to grow a successful business. You must increase your customer retention rates.
And drip email campaigns help you build meaningful relationships with your customers.
The more your customers engage with your email content, the more they’ll value you as an authority and trusted resource in your field. For this to happen, you must:
Well executed, your drip marketing will help you grow a tribe of loyal customers in no time. Customers will not just be repeat buyers but will also be brand ambassadors.