Advantages of Building a Personal Brand Today

I recently had a remarkable experience during a business meeting that reinforced the importance of building a strong personal brand. It was evident that the person I was meeting with had taken the time to research me online, as they mentioned various aspects of my professional life that they had come across. This simple act of Googling me had a profound impact on our meeting, instantly establishing a foundation of trust and credibility.

?The meeting started on an incredibly positive note. Instead of spending valuable time trying to prove my worth or build rapport, we were able to dive straight into meaningful discussions and explore potential opportunities. It was clear that the initial groundwork had been laid through my visible and credible personal brand.

However, this experience also highlighted a prevalent issue in the sales industry. Many sales professionals fail to recognize the significance of their personal brand and how it can shape their clients' perception of them. In today's digital age, where information is readily available at our fingertips, clients are increasingly turning to search engines to learn more about the people they are doing business with.

?If your personal brand is not visible, credible, or memorable, you are already at a disadvantage before the meeting even begins.

Clients form opinions based on what they find online, and if the information available is scarce, unimpressive, or inconsistent, it becomes an uphill battle to establish trust and credibility during the meeting itself.

It is crucial for sales professionals to invest time and effort into crafting a strong personal brand. Start by conducting a thorough online audit of your digital footprint. Take a critical look at your social media profiles, professional website, and any other online platforms where you have a presence. Ensure that your online persona aligns with the image you want to portray to potential clients.

Consistency is key.

Make sure that your personal brand is cohesive across different platforms and channels. Your LinkedIn profile should reflect the same level of professionalism and expertise as your website or any other online profile. Remember, clients will cross-reference information, so any inconsistencies may raise doubts about your credibility.

Additionally, actively contribute valuable content and engage in relevant industry discussions. This not only helps establish yourself as an authority in your field but also increases your online visibility and demonstrates your commitment to ongoing professional growth. Additionally, actively contribute valuable content and engage in relevant industry discussions. This not only helps establish yourself as an authority in your field but also increases your online visibility and demonstrates your commitment to ongoing professional growth.

In conclusion, sales professionals must recognize the significance of their personal brand in today's digitally connected world. Clients will inevitably Google you, and their perception of your personal brand will heavily influence their willingness to trust and engage with you. By investing time and effort into building a visible, credible, and memorable personal brand, you can lay the foundation for successful meetings and forge meaningful connections with your clients.

Dr. Jerome Joseph, CSP, Global Speaking Fellow, PMC | The Chief Experience Officer

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Personal:?www.jeromejoseph.com

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Dr. Jerome has over?26?years?of experience, working in?37?countries?and impacting?over?1000?Brands. In 2020, Dr. Jerome was?ranked?No.2?in the world among the Top 30 Global Gurus for Brand.

Dr. Jerome is the best-selling author of 8 books: