ADVANTAGES OF ADVERTISING ON BILLBOARDS

In fact, 70% of billboards are glanced at by passers-by, and 63% of these billboards are read in their entirety. Hence, there is no other medium of advertising that can match this level of viewership and retention.

Other compelling reasons why billboards are a great advertising strategy are:

Billboards are huge and eye-catching: Billboards occupy a significant space and can be catchy if designed by skilled marketers. A good billboard may make a prospect stop and view it intentionally or unintentionally.

It helps reach the target audience: Billboard advertisements make it simple to target a specific local audience. With today’s technology, you can develop a demographic breakdown to demonstrate where the bulk of your target audience visits and then place your billboards where this specific group will see them.

It provides an incentive for impulse purchases: One of the reasons why billboards are still in use is that they have the ability to influence and inspire customers to make immediate purchases. Your key viewers are your decision-makers. So, if you can connect into their minds through your billboard, they will swarm to your shop and make a purchase. For instance, when you’re on a road trip with your friends and if you see a billboard with enticing pizza, it will make you want to stop and eat. It wasn’t intentional, yet you can’t help but stop and eat because of a billboard cleverly placed near a cafeteria.

It ensures brand exposure and brand recall: Billboards are extremely effective at generating and increasing brand awareness. It is because the ad is always visible – no other medium allows your message to be seen 24 hours a day, seven days a week. Take a look at some of the billboard advertisements you see on your everyday commute. You’ve probably memorized some of them because you’re exposed to them daily. So, if your company uses visuals or slogans that are catchy, clever, or memorable, potential customers might learn a lot about your company by looking at it. They’ll remember your billboard ad later when they need your product or service.

Billboards appeal to all ages: Unlike other forms of advertising, billboards can be used to target all ages alike – be it children or adults.

It has a high ROI: According to statistics, for every dollar spent on billboard advertising, marketers earn six dollars. This is a great ROI when compared to other advertising mediums like radio and print.

People see it.

Billboards are strategically placed along busy roads and intersections, which means people will always be looking at your large and eye-catching display. People have a choice to click on an Internet ad or change the channel away from a commercial, but they can’t avoid looking at your billboard as they go throughout the day.

Always working.

You could pay to run an ad on the radio or TV, but the price only guarantees your commercial is played a few times a day. Conversely, a billboard is always working 24/7. Customers might be exposed to a brand or service just once or twice through other forms of advertising, but billboards lead to repeat exposure as people continually pass by. Although the message is short than it would be in other ad forms, it can hold in people’s minds more because no matter what time of day they pass it will always be there.

Customized location.

Because billboards are everywhere, you usually have your choice of where you want to put your message. Use your billboard location to target certain customers or to get people’s attention, either at a location by your business or near a busy intersection or freeway exit. Because billboards are so large and central, you can easily reach lots of people if you choose the right location.

Builds brand awareness.

Billboards aren’t very effective at getting a response, like having customers visit your website or call your store, but they are incredibly powerful at building brand awareness. Because most people see the same billboard multiple times, they remember it and can often later associate it with the brand and company. Billboard designs can be catchy and memorable and provide a great way to potential customers to learn about your business and tuck it away in their minds until they might need to use your service. A billboard for a chiropractor, for example, could help build brand awareness and stick with people until the day they need a chiropractor, when they can think back to the billboard and the brand that is engrained in their mind.

Targets a variety of customers.

Billboards allow companies to reach a huge variety of customers with a single advertising tactic. Instead of spending extra time and money to identify and research niche target customer groups, a billboard allows you to reach a large part of the diverse general population. Billboards also bring the customers to you, which means you don’t have to spend your advertising time and budget trying to reach potential customers. This can be extremely beneficial for widespread services that attract a variety of demographics and can also help you find customers you might not expect would be interested in your company.