Advantages of adding GEO to SEO

It may surprise you that approximately 46% of all Google searches have local intent, meaning nearly half of all searches involve users looking for products, services, or businesses near their location.

If you are based in Business Bay and optimizing your site for a keyword like “Best coffee shop.” you could be better of by optimizing for "Best coffee shop in Business Bay."

To start off check your GMB profile and claim and verify your business. You need to add your correct business name, address, phone number (NAP), select relevant categories and upload high-quality images. Also, encourage and respond to customer reviews.

If you look at a global brand like AirBNB, you can see that they have created unique, location-specific landing pages (e.g., “Vacation Rentals in Dubai” and “Short-Term Apartments in New York”). This is a smart way to add GEO to SEO.

They have also used structured data markup to display city-based information in search results.

If you look even more closely, you can see that they are focused on local backlinks from tourism boards, blogs, and business directories.

If you would like to have a detailed discussion, come over to the 'Daily Dose of Success' Group.