The Advantage of the Instagram Story

Instagram is known for being the photo-sharing platform, so you may be wondering how it can be utilized for transmitting information.

Posting a picture of a blog or article on the regular, “likable” feed may seem strange to many, so it is advised that you use the “story” feature. This is recommended for those who run or have access to your agency’s Instagram account (which your agency ought to have), where the majority of followers will be your staff and those who would expect content related to the industry. However, if the followers on your personal account have a lot of crossover with your staff and others in the industry, it should be no problem. 

The advantage of Instagram is that you can link to other accounts’ posts on your own story, so your followers can click on your story and go straight to the post you linked. So, say Forbes or Ad Council posts something that you feel is relevant. What you then do is press the paper airplane icon (next to the “like” and “comment” icons). You will be given the option to share that post to your story. You can add text to the story, too, which allows you to tell your followers why you felt the need to share the post. 

Another option is taking a screenshot of a portion of an article you read online, underlining or highlighting the passage/sentence you think is relevant, and posting it to your story. The advantage here is that your staff and other followers will get a quick, easy information fix that they may not have had the time to search out for themselves. By delivering the “big idea” of the article to them, they’ll be able to keep up with the big changes happening within this fast-paced industry.