Advantage AI

Our weekly CMO Council LinkedIn newsletter provides insights to CMOs on:

o?? The powerful competitive advantage of AI

o?? Neuromarketing is transforming consumer research

o?? Permission marketing in “Age of Data Abundance”

o?? We want your thoughts on the CMO Council

The Powerful Competitive Advantage Of AI

Hidden in plain sight as unstructured content, a treasure trove of information lies in corporate repositories just waiting to be unleashed. If AI can discover, search and interrogate this content, then it will be able to deliver more accurate output — and, ultimately, a powerful competitive advantage. But companies still need convincing. “Every organization has a natural resistance to change, especially when it comes to investing in something that’s not yet proven,” says Tony White, executive chairman at enChoice. “But today, you need to be technically innovative to be competitive.” CMO Council Chief Content Officer, Tom Kaneshige, recently sat down with White to get a better understanding of the opportunities and challenges in bringing technology innovation such as AI into the enterprise. Deep dive into the in depth interview to learn more about integrating AI

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Neuromarketing Is Transforming Consumer Research

Neuroscience is revolutionizing the way businesses understand consumer behaviour. Traditional market research methods, such as surveys or focus groups, are often limited in their ability to uncover the underlying motivations behind purchase decisions. Enter neuroscience, which allows brands to delve deeper into the subconscious mind, offering insights into why consumers behave the way they do. By studying brain activity, emotional responses, and neural patterns, neuroscience provides a more comprehensive view of the decision-making process. Neuroscience is actually shifting our understanding of consumer decision-making. Find out the five key aspects that are driving this transformation

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Permission Marketing In An “Age of Data Abundance”

Harsh Singh, a veteran product marketing leader in the technology industry, understands customers are full of angst about companies acquiring and sharing their personal data. They wonder how their data is being used, when they gave their permission, and under what conditions. “Where do you draw the boundaries?” Singh says. “If you want to take customer data, what are the permissions? If you want to keep the data, who's responsible for its safety? This is where the relationship comes into play because the CISO understands compliance and regulations much more than any CMO.” For these reasons, Singh was interviewed for CMO Council’s latest report, Marketing and Data Security: The Unlikely Brand Building Partnership. Singh advises marketers to acquire and use data for a specific purpose. Marketers need to be transparent about this purpose when seeking permission. Read more to get to a shared vision and avoid conflict down the road

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We Want Your Thoughts On The CMO Council

The Chief Marketing Officer (CMO) Council marks over two decades of thought leadership worldwide, reaching and engaging more than 16,000 marketing leaders in 10,000 companies across 120 countries, spanning both the private and public sectors. We seek your input to further deliver value and benefit to our members, partners, and affiliates worldwide. The CMO Council is the only peer-powered, global network of executives specifically dedicated to high-level knowledge exchange, thought leadership, and personal relationship building among senior marketing leaders and brand decision-makers. We strive to create programs and services designed to add to the intellectual capital of leading marketers that are members of CMO Council. Some of these initiatives include research, advocacy for strategic agendas, intimate peer networking programs, discussion groups and invention sessions, newsletters and monthly briefings, and career opportunity referral and talent sourcing. Please respond to the short, multi-choice survey on our website. ?Your input matters in shaping the future of the CMO Council

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