Advancing your accounting career in a digital age

Advancing your accounting career in a digital age

In a quickly evolving digital age, there are some elements that you can take control of to advance and enhance your career – including harnessing the power of AI (Artificial Intelligence) to your advantage, and ensuring that your personal career brand is on point.

The AI revolution

AI is a buzzword that is increasingly on everyone’s radar. From ChatGPT and Gemini to Otter and Dall-E, generative AI platforms are taking the world by storm. And in the recruitment space, prepare for changes to how companies find, hire, and onboard you in the future – making the recruitment process faster, more efficient, and completely data-driven.

Leveraging the power of AI to further your career is becoming a necessity; so, embrace the changes as they happen:

The more you embrace the digitized AI elements that are shaping recruitment, the better equipped you will be to take charge of your career.

Maximize your personal brand

The misconception of personal branding

When most people mention “personal branding” they think of LinkedIn or TikTok. Online platforms where you can perfectly curate how people see you – before they ever interact with you personally. Most of us invest a lot of time in these platforms – but that is where it stops. Filling out job specs or profiles with companies becomes an annoyance, and most of the time, we fill it out half-heartedly.

Personal branding beyond social media

With the rise of independent contracting across most industries, your personal brand is becoming increasingly important. Imagine it as miniature online platforms within each organization you contract for. Like Upwork or Fiverr where you can compare service providers with similar skills, but internally.

The rise of internal branding platforms

Here’s how your online presence affects your chances:

There is only one “you”. Ensure you highlight your personal brand everywhere it matters. Always give your best effort, and your strengths will shine through!

What’s trending in the news…

• Our partner Bryq’s view on AI and talent acquisition
• The talent shortage in the US has reached 340k accountants
• The year ahead for accounting
• Accounting’s AI revolution