Advancing up the App Store: Runway by GameAnalytics launches Hyspherical 2 worldwide

Yesterday saw the launch of the second game in our ongoing Runway program (data-driven publisher initiative by GameAnalytics), Hyspherical 2. It may look rather simple on the outside, but in play it actually becomes increasingly difficult as you time touches to drop spheres onto simple shapes. The complexity comes as the shapes begin to move, spikes begin to appear and timers start to count down.

If all that sounds a little too complex, rest assured the team behind it – the talented team at MonkeyBin Studio – have plenty of experience under their collective belts. Based in Norway, MonkeyBin is a firm favourite here at Runway, having used GameAnalytics across a range of different games for a number of years.

When we first approached Monkeybin six months ago, the studio naturally had questions. As the new kid on the block, we knew we had a lot to prove, but data always holds the answers. So, we’ve been taking our time and analysing the developer’s previous title Hyspherical to see where we could improve and what we could learn. Together we came up with a plan to add some new life and learn from any mistakes. We then did what we still feel is at the core of Runway – we soft launched the game.

Hyspherical 2 was in soft launch for around five weeks and during that time we caught some bugs, pulled together some user behaviour and found out that the early levels we’re simply too tough for most. Then we submitted a few tweaks and overall optimised the user experience and, finally, the fruits of our labour hit the app stores today, with a prize feature spot from Apple in the US and UK, no less.

We’ve also continued to push, promote and communicate what a fun mechanic the original Hyspherical possessed and the improves we added in the sequel and, so far, we’ve got great feedback. We’re really excited with the progress we’ve made and we’re sticking to our guns on the data driven publisher model. So, if you feel your game has what it takes and you want to work hard to improve your product,get in touch and prepare for lift off!