Advancing organizational health literacy in the public and private sectors

Globally, more and more public and private institutions and companies engage in the promotion of health literacy.

In a world where health and well-being matters are increasingly complex, it's crucial to support the development of public health literacy. However, health literacy isn't just about individual capabilities; it's also about creating organizations that are designed to communicate effectively, navigate complexities, and support informed decision-making. This is the essence of organizational health literacy, a concept gaining traction in both the public and private sectors with regards to research, policy and practice.

Understanding Organizational Health Literacy

Organizational health literacy involves creating systems, processes, and environments that make it easier for individuals to access, understand, and use health information and services. It's about reducing barriers to health equity and promoting better outcomes for all.

Organizational health literacy refers to the degree to which organizations equitable enable individuals to find, understand, and use information and services to inform health-related decisions and actions for themselves and others - US Centre of Disease Control.

Here are some key principles that applies to organizational health literacy:

1. Accessibility: Information should be easy to find, understand, and use. This involves clear communication, multilingual resources, and accessible formats for those with disabilities.
2. Engagement: Organizations should engage with the communities they serve to understand their needs and preferences, ensuring that health information and services are relevant and culturally appropriate.
3. Support: Institutions must provide the necessary resources and tools to help individuals navigate complex healthcare systems, including patient advocates, support groups, and other assistance programs.
4. Transparency: Clear communication about healthcare processes, costs, and outcomes builds trust and empowers individuals to make informed decisions.

Implementing organizational health literacy in the public sector

In the public sector, health literacy initiatives can have a profound impact on public health outcomes. Governments, healthcare agencies, and public health organizations can implement these strategies to improve health literacy:

• Community Engagement: Involve local communities in the design and dissemination of health information. This fosters a sense of ownership and ensures that materials are culturally sensitive.
• Intersectoral Collaboration: Collaborate with other government agencies, educational institutions, and non-profits to create a comprehensive approach to health literacy.
• Training and Education: Provide ongoing training for public sector employees, equipping them with the skills to communicate health information effectively and empathetically.
• Policy Integration: Embed health literacy principles into public health policies, ensuring that all initiatives prioritize clear communication and accessibility.

Implementing organizational health literacy in the private sector

The private sector, including healthcare providers, insurance companies, and pharmaceutical firms, as well as companies beyond the traditional health sector also plays a critical role in advancing health literacy. Ways to implement organizational health literacy include:

• Customer-Centric Communication: Design health information and services with the customer in mind, using plain language and engaging visuals. Avoid jargon and focus on practical guidance.
• Technology and Innovation: Leverage technology to create user-friendly platforms for accessing health information. Mobile apps, chatbots, and online portals can enhance accessibility and interactivity.
• Corporate Responsibility: Encourage a culture of corporate responsibility that prioritizes health literacy within and beyond the company or institution. This can involve partnerships with health-focused non-profits, community health programs, and educational outreach to staff and community dwellers.

Easier said, than done...

Organizational health literacy is a vital component of a healthy society. By implementing these principles, both public and private sector organizations can make a significant difference in improving health outcomes, reducing disparities, and fostering a more informed public. Ultimately, the goal is to create environments where everyone has the tools and knowledge to make informed decisions about their health and well-being.

However, for many leaders, managers, and decision-makers it is easier said, than done. It takes courage to challenge status quo and long-standing corporate or systemic procedures. Data may be missing to support the business case and overall management-buy-in may be lacking. Yet, those institutions and companies that opt-in are clearly changing the perspectives. They want to increase social inclusivity, integrate co-design and adopt people-centered approaches for the health and well-being of their staff and the people that they serve.

Becoming an organizational health literacy champion

Becoming an organizational health literacy champion requires new skills and strategies as well as dedication to the greater cause of advancing the health of people and planet through health literacy. I am excited to see how more and more organizations in the public and private sectors take upon themselves to become health literate organizations. Many will showcase their work at the Global Health Literacy Summit 18-20 September 2024 in Rotterdam. Check-out participation and partnership options here.

In case, you want the fast track on how to lead and create health literacy by design, you may also consider joining my Health Literacy Powerhouse leadership forum 6-7 June 2024 in Copenhagen. It consists of an intensive, deep-dive into leadership practices that will help you accelerate your journey towards becoming an organizational health literacy champion. Be aware that spots are limited for this tailored, new professional, development opportunity.

In a world of turmoil; peace, health and well-being are essential assets for sustainable living and business development. Therefore, I am most grateful for your continuous engagement in the health literacy agenda. Get in touch, if you think, I can be of help.

Warmly,

Kristine S?rensen

PS: To follow new developments, you may want to sign up to the interest group of the International Health Literacy Association on Organizational Health Literacy for All on LinkedIn.