Advancing Advertising Ethics Together
Institute for Advertising Ethics
Consumers, government, and industry collaborate to enhance advertising ethics and the systems that make them possible.
Dear members & partners,
We are thrilled to announce a significant milestone for the Institute for Advertising Ethics: Executives at over 100 companies now hold IAE certifications, totaling over 3,000 certifications across the industry. This surge reflects the growing commitment to ethical advertising practices. A special acknowledgment goes to all of the collaborators on Green Shield for their exemplary adoption and promotion of our certification program.
Procter & Gamble's Rollout
We are proud to announce that 宝洁 has now deployed the?Certified Ethical Advertising Executive?(CEAE) course, making it accessible to all P&G Brand Builders via P&G Brand University. P&G’s leadership and commitment set a powerful example in prioritizing ethical standards within the industry.
Do you want to explore rolling out IAE certifications at your company? Get in touch with us today!
Introducing the Institute’s New Advisory Council & Board Members
We are delighted to welcome the below esteemed professionals who have stepped into new roles within the IAE. These distinguished members, who previously served on our Advisory Council, have joined Andrew Susman (President) and Dr. Anna McAlister (Director of Curriculum & Assessment) on the Board of Directors. We are grateful for their willingness to step into these expanded roles and contribute their talents to our continued growth.
As these individuals move up to our Board of Directors, we are equally delighted to welcome a new group to our Advisory Council. Their expertise and swift action are already proving invaluable, and we are excited to leverage their talents in our ongoing initiatives.
A special acknowledgment goes to IAE Advisor David Bell for his continuing role in ensuring that our leadership aligns with the ambitious goals of the IAE.
We also want to extend a heartfelt thanks to the outgoing members of the Advisory Council, including? Wally Snyder and Linda Thomas Brooks , from our Board of Directors.?
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As we celebrate the continued success of the IAE, it is only fitting that we recognize Wally, our esteemed founder. With an unwavering commitment and vision, Wally laid the foundation for the IAE. His years of leadership, dedication, and passion have left an indelible mark on us all.?As Wally steps into retirement, we extend our deepest gratitude for everything he has done. Wally’s legacy will continue to inspire and shape the IAE. We wish him all the best in this new chapter.
Stay Involved
Are you wondering how you can stay involved with the IAE and the work we're doing? Here are some ways to get involved:
1. Join a Special Interest Councils: Explore involvement opportunities in our newly formed councils focusing on AI Ethics, Children's Marketing, and Inclusion.
2. Get Certified: We encourage you to advance your professional development by completing the Certified Ethical Advertising Executive (CEAE) course and our free?Green Shield course for greenwash prevention.
3. Prevention Toolkit: Equip your company with the tools to foster real environmental change, enhance brand integrity, and build trust with consumers by using our Greenwash Prevention Toolkit.
4. Stay Connected: Make sure to follow us on LinkedIn?to stay up-to-date with the IAE as we continue to push the boundaries of ethical advertising.
Will you be at the upcoming Association of National Advertisers (ANA) Conference? Thanks to Bob Liodice, the IAE will be there! If you will be too, let us know — we would love to connect and discuss how we can collaborate to elevate advertising ethics further.
Thank you for your commitment to ethical advertising practices. Your support and involvement are crucial to our shared mission of fostering a transparent and responsible advertising ecosystem.
Best,
The Institute for Advertising Ethics
Professor Emerita,, Counseling Psychology, Loyola University Chicago
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