Advances in AI and Market Research: A Major Announcement from Canadian Viewpoint

We are thrilled to begin this edition of our newsletter with some great news: Our Vice President, Jason Zweig, has been appointed as co-chair of the Canadian Research Insights Council (CRIC) AI Committee, a newly formed artificial intelligence (AI) committee.?

This significant appointment underscores our dedication to pioneering developments in AI within our industry. We eagerly anticipate collaborative endeavours with fellow industry experts and committee associates. Together, we aim to innovatively shape the future of research and drive forward groundbreaking AI solutions.?

In this edition, we delve into the practical applications and implications of AI in market research, highlighting the innovative strategies we have refined and advanced to meet the ever-changing challenges and capitalize on the emerging opportunities in this dynamic field. Our leadership's engagement at a national level not only amplifies our role in shaping the AI landscape but also aligns seamlessly with our ongoing mission to enhance the quality, integrity, and innovation of our market research methodologies.?

Let’s delve in:

Authenticity in an AI-Driven Era?

Imagine a world where every panelist is authentic, and every response to our surveys genuinely reflects human perspectives, free from bot interference or AI-assisted replies.??

At Canadian Viewpoint, this isn't just a vision; it's our daily practice and the standard we strive for. In the era of AI and automation, we often face challenges like ensuring the authenticity of respondents and the engagement?of participants in surveys. Still, we?also recognize the powerful tools AI provides to address these issues.?? Over the years, we have developed a comprehensive set of strategies to effectively identify and combat fraud, ensuring the authenticity and integrity of our data.?Below, we explore the strategies and tools we have developed to identify fraud and mitigate it.??

Enhanced Verification with IDCap: Redefining User Authenticity

IDCap: Utilizes advanced AI-driven facial recognition and biometric analysis to authenticate panelist identities, drastically improving the accuracy and reliability of our user verification process.?

Explore our demo firsthand and discover more by visiting www.pic.canview.com/facecap, or feel free to contact us for a quick walkthrough.?

Pre-Survey Checks

To ensure data integrity, our pre-survey checks encompass a comprehensive suite of security measures. This includes the utilization of RegGuard? for advanced bot detection and RelevantID? for sophisticated digital fingerprinting, enabling unique user identification. Additionally, we employ GEO IP checks and CAPTCHA to prevent fraud and duplicate responses effectively. Together, these technologies and methodologies are integral to maintaining the high quality and reliability of our data collection consistently.

Enhancing Open-Ended Data Quality

We implement advanced in-survey checks utilizing AI and machine learning to enhance the quality of open-ended responses. This includes integrating Real Answer? to detect AI-generated content, ensuring the authenticity of responses adeptly. We also apply time tracking to pinpoint speeders, algorithms to identify copy-and-paste behaviour, filters to remove gibberish or offensive content, and mechanisms to prevent duplicate responses. These strategies are essential for maintaining the integrity and authenticity of the data we collect, ensuring it remains valuable and reliable.

Engaging Interactive Surveys?

We make our surveys engaging with features like audio, video, gamification, and more. These interactive elements not only captivate users but also act as barriers against intrusive bots, enhancing the overall quality and authenticity of the survey responses.?

AI in Market Research: Current Adoption and Perceived Impact on Fraud Among Industry Professionals?

We recently conducted a survey with industry professionals at the Consumer Research Conference to gather their insights on the use of AI in their work. Our findings reveal interesting perspectives on how these professionals perceive and utilize AI. Check out our recent blog to learn more about the current adoption and perceived impact of AI on fraud among industry professionals. ?Read More

At Canadian Viewpoint, we are committed to advancing the standards of data quality and integrity in market research. As we navigate the evolving landscape of AI in this field, your perspectives and experiences are invaluable to us. We're eager to hear your thoughts on the increasing role of AI in market research and its application in your work. Stay connected for more insights and breakthroughs that aim to enhance the precision and authenticity of market research data.?

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Canadian Viewpoint is a one-stop market research data collection and fieldwork company. For over 40 years, we have been trusted by clients ranging from global Fortune 500 companies to local, boutique market, social, and academic research firms and offering top-quality solutions for offline, online, qualitative, and quantitative fieldwork. We specialize in providing high-quality solutions for offline, online, qualitative, and quantitative fieldwork. As long-term members of the Insights Association, accredited members of the Canadian Research and Insights Council (CRIC), and corporate members of ESOMAR, we uphold the highest industry standards. Our diverse range of services includes sample, programming and hosting, mall intercepts, central location recruitment, mystery shopping, in-home usage tests (HUTS), sensory testing, shelf testing, computer-assisted telephone interviewing (CATI), Facial Coding, and other cutting-edge technologies. Explore our website to learn more about our offerings and access our demo site to experience our tools firsthand.?