Advanced Technology and Tools for Real Estate Agents

“People do business with people whom they know, like, and trust.” Coldwell Banker, founded in 1908, has been a trusted name in real estate for over a century, serving Maryland’s Eastern Shore (Dorchester, Talbot, Caroline, Queen Anne’s, Kent, and Cecil Counties) and Delaware (New Castle, Sussex, and Kent Counties). With this level of recognition, it’s clear that people know Coldwell Banker. But here’s the real question: How many people who like and trust you know that you practice real estate?

According to sociologist and author Malcolm Gladwell, the concept of “Dunbar’s number” suggests that the human brain can typically manage around 150 meaningful social relationships. This “rule of 150” may sound substantial, but in the context of real estate, it’s not enough. With only 150 people in your sphere of influence (SOI), and considering that around 5-10% of the population buys or sells real estate in a given year (according to the National Association of Realtors), you can expect just 7.5 to 15 potential transactions annually from your SOI. And that’s before factoring in the competition.

Expanding Beyond Dunbar’s Number with Technology

Real estate agents have long sought ways to expand and maintain their spheres of influence beyond this cognitive limit. What began as a simple shoebox of index cards evolved into the Rolodex of the late 20th century. Today, we leverage advanced Customer Relationship Management (CRM) systems, allowing us to manage hundreds, if not thousands, of client relationships efficiently.

The Coldwell Banker Way is rooted in SOI marketing, supported by our robust digital marketing suite, MoxiWorks. At Coldwell Banker Chesapeake Real Estate Company, every associate receives access to and comprehensive training in this suite of tools, empowering you to scale your sphere of influence and boost productivity.

Here’s a Closer Look at the Tools We Offer:

1. Moxi Website: Your online presence is critical in letting the world know you are practicing real estate. With Moxi Website, you can build and optimize your own IDX-enabled website. Showcase listings, provide valuable content, and encourage potential buyers and sellers to know, like, and trust you.
2. Moxi Engage: The heart of your SOI strategy, Moxi Engage helps you acquire, organize, and nurture relationships from the first meeting through a lifetime of real estate transactions. Track your interactions and keep detailed notes, allowing you to manage hundreds of ongoing relationships effortlessly. Stay top-of-mind with automated marketing campaigns, listing notifications, and call reminders that keep you in front of your SOI without missing a beat.
3. Moxi Present: Stand out with agency-quality presentations in minutes. Moxi Present integrates directly with BrightMLS, making it simple to create Comparative Market Analyses (CMAs), buyer presentations, and branded listing materials. Clearly demonstrate your value proposition to prospects and secure more business with visually compelling and data-rich presentations.
4. Moxi Impress: Marketing made simple. Moxi Impress allows you to quickly publish templated, professional-quality marketing materials, including brochures, e-cards, e-newsletters, flyers, social media posts, virtual tours, and websites. Your listing data is automatically synced from BrightMLS, saving you time and ensuring accuracy.
5. Prospect Square: Maximize client engagement and efficiency with Prospect Square. This tool offers content creation, targeted outreach, market analytics, and customizable property campaigns all in one seamless platform. It’s designed to help you stay top-of-mind and deliver value to your SOI with minimal effort.
6. DotLoop: When your prospect converts to a client, DotLoop becomes your digital transaction management powerhouse. It provides all the contract forms you’ll need and streamlines the process of creating, negotiating, and managing real estate contracts. This platform offers significant time savings and brings huge efficiencies to your business, allowing you to focus on what matters most—your clients.

Why Coldwell Banker Stands Out

Many competitors boast about their technology, but we prefer to brag about our productivity. Having access to advanced tools is one thing; knowing how to use them effectively is another. At Coldwell Banker Chesapeake Real Estate Company, we provide both. Our comprehensive training ensures that every agent can leverage these tools to their fullest potential, transforming technology into real results.

In Conclusion:

Our suite of technology tools isn’t just about making your job easier; it’s about empowering you to build lasting relationships and expand your sphere of influence well beyond Dunbar’s number. By combining our trusted brand with state-of-the-art technology, we help you grow your business and become the agent people know, like, and trust.

If you’re ready to take your real estate practice to the next level, let’s?connect. We have the tools, the training, and the brand power to help you thrive in today’s evolving market.