Advanced Guide - What Types Of Social Ads Should I Run?

The previous post in this series, “The Intermediate Guide - What Types Of Social Ads Should I Run? ”, took you through the various types of ads you are able to run on the various social media platforms, while guiding you through the basic ad spec requirements to ensure that you create the right type of ads for each ad type, goal and platform. In order to ensure that you not only have a deep understanding on the different social media platforms out there and the types of ads you can run on them, there are a few key things that you should be aware of before embarking on your next social campaign.

In this post, I will guide you through not only the most common mistakes that brands have been making in their social marketing efforts, but provide you with a few tips you should keep in mind to ensure success, and some of the hard-hitting questions you may have forgotten to ask yourself in the excitement to setting up your first, or next ad campaign.

#1 Tips For Social Media Advertising

Social ads are a common practice for nearly all brands who have decided to take the leap into the digital space. As the social networks, tools and advertising methods have evolved over the years, professionals using social advertising strategies have developed a number of tips that every marketer should be following. Although to most, these may seem pretty obvious, even the most experienced marketer may overlook these in their haste to get their campaigns off the ground — which could have a huge impact on their overall campaign results.

1. Use Free Social Media To Beta-Test Your Paid Social Ads

2. Take Advantage Of Targeting Features

3. Rotate Ads Frequently

4. Use Small Samples To Test The Text And Images Used In Your Ads

5. Understand How Ads Are Sold On Different Networks

6. Design Ads With Mobile In Mind

“People don’t search for products, they search for solutions. Be the solution.”- Melonie Dodora (Author, The Linkedin Codee @MelonieDodaro

#2 Questions To Ask Yourself Before Diving In To Paid Social Campaigns

1. Have Funnels Been Set Up?

2. Who In Your Team Will Be Running Your Campaigns?

3. Do They Have An Understanding Of The Opportunities That Each Social network Provides?

4. Does Your Team Have A Sufficient Understanding Of The Ad And Campaigns Types Available Online?

5. How Does Your Team To Track Their Campaigns Results

#3 The Seven Deadly Mistakes Of Social Media Marketing

While many companies are finding success in their social media efforts, others are struggling to maximize their efforts in a way that drives positive ROI — as many believe that social media marketing is simply the process of designing an ad, selecting an audience, and waiting for results. Social media as a marketing tool is one of the most popular forms of advertising out there, allowing brands to engage with their audiences, attract new customers, retain their existing customer base and increase their possibilities for up-sell and cross-sell. It is for this reason that we have compiled a few of the most common mistakes that brands made in their social media marketing efforts to help guide you on how your brand can avoid them and increase your chances for success.

Mistake #1: Using Stale Ads

Mistake #2: Forgetting To Use A Landing Page

Mistake #3: Focusing On Quantity Over Quality

Mistake #4: Ignoring Conversion Tracking

Mistake #5: Using The Wrong Bidding Strategy

Mistake #6: Forgetting The Call-To-Actions

Mistake #7: Using Targeting Options Incorrectly

This is just a basic overview of some of the common mistakes made on social media as well as tips for social media . For more details regarding these you can read our blog post - “What Types Of Social Ads Should I Run? — Part 3”.

Thank you for reading these posts. For more resources on what you can do with social platforms, visit our website or our Medium publication Inside Revenue