Advanced Guide - What Tools Can I Use To Manage My Sales Outreach?

In the Intermediate guide, I took you through some of the tools that drive sales outreach success, focusing on the actual outreach tools as well as Customer Relationship Management systems (CRM's). If you need a refresher on the topics discussed in this post, click here to read "Intermediate Guide - What Tools Can I Use To Manage My Sales Outreach?".

In this post, I will be taking you through some of the best practices that sales teams follow to ensure they are set up for success, as well as a few for the tricks and tips we recommend you can use to improve your efforts.

Best Practices For Doing Sales Outreach Via LinkedIn

InMail, available through premium subscription, is LinkedIn's internal messaging system. The power of InMail is that you can message any of LinkedIn's 300+ million members without having a phone number, email address or mailing address and they don't even have to be your connections.

Even with access to millions of people, it's important to be strategic with your outreach in order to get the best ROI for your efforts. Many sales teams are using LinkedIn for prospecting and seeing a huge increase in opportunities

Below are five best practices to keep in mind when prospecting via LinkedIn.

1. Keep It Brief

2. Make A Connection

3. Make An Offer

4. Provide A Call To Action

5. Be Persistent

"Top salespeople are insatiable when it come to learning. Commit time every week for knowledge and skill development." - Lee Salz ( Sales Management Expert, bestselling author "Hire Right, Higher Profits") @SalesArchitects

Sales Outreach Prospecting Tips

Lead generation efforts and getting enough high quality leads to fill your sales pipeline has, and always will be, an ongoing challenge. And although the marketing department is tasked with generating leads for sales teams to contact, it doesn't mean that sales should stop doing their own sales prospecting efforts and simply wait for the leads to come pouring in.

Although inbound marketing and marketing automation goes a long way in helping generate good leads for businesses, sales still has to embrace the traditional way of prospecting and self-generate leads at the same time - this not only aids them in going after the leads they feel are the most important to their efforts, but helps them in gaining a deeper understanding of their prospects to maximize their chances for success.

Below Are 7 Sales Prospecting Tips

1. Book Time In Your Calendar To Prospect Every Day

2. Find And Focus On Your Target Market

3. Actively Work Your Call Lists

4. Ask For Referrals

5. Build Your Social Media Presence

6. Send Great Content To Prospects

7. Follow Up, Follow Up, Follow Up

5 Tips To Get The Most From Email Hunter

1. Find The Email Pattern Without Having To Guess It

2. Get Email Addresses From A List Of Websites

3. Dramatically Reduce Bounce Rates For A List Of Email Addresses

4. Get Email Addresses From A List Of First Names, Last Names And Companies

5. Use Email Hunter From Anywhere

This is just a basic overview on sales outreach prospecting and best practices for doing sales outreach via LinkedIn. For more details regarding these you can read our blog post - What Tools Can I Use To Manage My Sales Outreach? - Part 3.

Thank you for reading these posts. We are working to bring you more guides on tools used in sales and marketing, so come back and visit our publication, Inside Revenue, for the release of these articles and more.