Advanced Audience Targeting Strategy 2
Mitch Wilder
People follow me for advice on marketing + business growth | Former agency owner → Now I buy and build businesses and share what I've learned on my journey.
Yesterday I posted about an advanced audience targeting strategy that few consider and could easily be overlooked.
After further thought on this, I’ve identified two more advanced “audience targeting†strategies, and today I want to share another one with you.
Consider this.
You’ve selected an audience you want to target with ads.
Next, as we discussed yesterday, you’ve selected a campaign objective based on your campaign’s overall goal. What you want people to do.
But have you ever thought about your message? The ad copy you write, being a form of targeting?
It is.
Let’s say you’ve selected an audience with 1 million people in it.
Do you think that all of them will be interested in what your ad says and what you’re offering?
Not likely!
Odds are, only a small percentage of that audience will be interested in what you’re talking about at any one time.
Take this post as an example.
If you’re still reading this, you’re probably a little more advanced using paid Facebook ads.
This post may appeal to you because you’re interested in a more advanced strategy than someone who’s just getting started.
In this case, the copy or message of this ad has filtered out people who aren’t interested in advanced tactics or are maybe still mastering a more fundamental level, and it attracted those in my audience who are interested in fresh advertising ideas and tactics.
What you write in your ad is essential and can be used as an audience targeting strategy.